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Blockbuster movie content available in theaters via Bluetooth
Posted: 23-Jul-2005 [Source: Wideray]

[This summer movie goers at select Loews Theater locations will be able to download Fox select movie content to their mobile phones via Blueooth.]

London and San Francisco -- This summer, Twentieth Century Fox and Loews Theatres will make movie-promotion history, offering for the first time ever, free content from Fox's summer blockbusters, in select Loews theatres, via Bluetooth technology. Fox and Loews will work with WideRay Corp., the leading provider of on-location content distribution platforms, to provide the technology that will power the fast, free and simple in-theatre download stations and back-end content management system.

Moviegoers will be able to download movie trailers, ringtones, wallpapers, and more from Fox's blockbuster summer movies, directly to their mobile devices via Bluetooth in select Loews Theatres. Fox and Loews will work with WideRay Corp., the leading provider of on-location content distribution platforms, to provide the technology that will power the in-theatre download stations and back-end content management system.

Moviegoers will be able to download movie trailers, wallpapers, ringtones and movie schedules at the Loews Lincoln Square in New York, the Loews Universal Citywalk in Los Angeles and the Loews Metreon in San Francisco, from May 27 through August 15. The Fox films featured during this pilot run include "Mr. and Mrs. Smith," starring Brad Pitt and Angelina Jolie; "Fantastic Four," based on the beloved Marvel Comics; and "Kingdom of Heaven," starring Orlando Bloom.

To get the free movie content, moviegoers simply need to walk by one of the Fox film standees with a Bluetooth mobile phone or device. If their Bluetooth connectivity is turned on, moviegoers will be notified automatically of the opportunity to receive the content from Fox and Loews. Downloading content is extremely fast - it takes less than 30 seconds to download a full-length movie trailer - and there is no extra fee from the phone's service carrier. The stations work with a wide range of mobile devices from all major handset manufacturers.

WideRay's on-location hardware, called the Jack Service Point, is a caching server for local-area wireless applications. The technology allows end users with Bluetooth or infrared-enabled mobile devices to access digital content and applications on location. The Jacks have built-in connectivity to leverage a global wireless network for remote management, and support a wide range of mobile devices running on all major mobile operating systems, including Windows Mobile, Palm, Symbian, UIQ, Java, and many gaming devices.

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