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AOL Mobile Search Services debuts
Posted: 27-Jul-2005 [Source: AOL]

[AOL offers public beta testing of suite of new mobile search services including AOL Search, Pinpoint Shopping, and AOL Yellow Pages.]

Dulles, VA -- America Online, Inc. today announced that it is testing a suite of new AOL Mobile Search Services that give mobile users easy access to the AOL Search service, Pinpoint Shopping Search and AOL Yellow Pages. Now available as a public beta test, the AOL Mobile Search Services let users search the Web, comparison shop for products and access local listings from their mobile phones, smartphones and PDAs.

Mobile AOL Search Services are made possible through AOL's new partnership with InfoGin Ltd., a mobile technology provider based in Israel. InfoGin's proprietary mobile transcoding and content analysis technology automatically adapts Web pages that were designed for the desktop so that they can easily be viewed on today's browser-enabled mobile phones.

The Mobile AOL Search service gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It lets users access all Web content, not just the WAP-enabled pages accessible through other mobile browsers. Search results are automatically formatted to the user's mobile screen size and links are clickable, making mobile search actionable and useful.

Pinpoint Shopping is AOL's new shopping search service that gives users a fast and easy way to find and compare features and prices for millions of products from thousands of online merchants. With mobile Pinpoint Shopping, users can compare prices, products and merchant reputations on the fly before they buy, even if they are already in the store.

Mobile AOL Yellow Pages gives users the ability to not only search for local listings, but to take immediate action on their search results. With just one click, users can place a call to the local businesses they are seeking and instantly access a relevant MapQuest map with directions.

Availability: Mobile users who would like to join the AOL Mobile Search Services beta test should visit http://beta.aol.com for instructions. To see AOL's new Mobile Search Services from their Web-enabled phones, users should launch their mobile browser and type in mobile.aolsearch.com. Carrier charges may apply.

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