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Nokia Theatre Times Square debuts in September
Posted: 03-Aug-2005 [Source: AEG Live]

[Another Nokia Theatre set to debut, this time in Times Square offering--besides great entertainment venues--state of the art wireless technology for performers and attendees alike.]

New York -- Nokia Theatre Times Square will bring entertainment's hottest performers to New York's most famous destination when the new 2100-capacity concert venue, developed and operated by AEG LIVE, officially opens this September. Tickets for many of the fall shows will go on sale beginning Friday, August 12th.

The just announced debut concert lineup features an eclectic mix of rock, pop, country and comedy performers including Social Distortion October 1 - 5, Nickel Creek on October 7, Steve Winwood on October 10, and Norm MacDonald October 20. Anouncements regarding the opening events at Nokia Theatre Times Square will be released later this month.

Nokia Theatre Times Square, located at 1515 Broadway, the corner of Broadway and 44th Street in the Viacom/MTV building, will be an innovative, multi-use theater that can be transformed to accommodate a wide array of events including concerts, live television and web broadcasts, live recordings, award shows and cocktail receptions. Currently undergoing a $21 million renovation in the former Loews Astor Plaza movie theatre, the theatre will have a capacity that ranges from 1500 - 2100 depending on the event. Tickets for upcoming shows at Nokia Theatre Times Square will be available at www.nokiatheatrenyc.com, through Ticketmaster at www.ticketmaster.com or by phone at (212) 307-7171 beginning Friday, August 12th.

"As I consider myself a 'programmer' at heart, it's hard to get excited about any venue, however, that all changed when I stood on the new stage at Nokia Theatre Times Square," said Randy Phillips, President & CEO, AEG LIVE. "Our team of 'industry experts' has created a very special, unique, spectacular theatre and environment that the artists will clearly appreciate and fall in love with. It is truly the perfect marriage of brilliant talent, incredibly clear and balanced acoustics and unparalleled sightlines blended together in a completely consumer friendly and interactive environment at the 'World's best known address."

David Rockwell, the award winning architect and designer, and the Rockwell Group are the architects and designers of Nokia Theatre Times Square. It is a theatre that was designed to be user-friendly and give both the fans and artists an overall superior event and concert experience. The auditorium will feature two VIP mezzanines with lounge seating, a state of the art in-house lighting system and an in-house sound system by JBL. Backstage there will be luxury dressing room suites with full bathrooms including showers, flat-screen TV's and wireless Internet capabilities for band and crew. There will also be a Green room that will be able to seat 30 band, crew and VIP's, a warming pantry that will tailor to the artists specific catering and cooking needs.

The Nokia Theatre Times Square marquee is an 85 foot long LED, high definition screen, capable of displaying both live and digital video. It is one of the largest marquees on Broadway, directly connected to the MTV marquee and is manufactured by Mitsubishi. It will have interactive text messaging capabilities with the fans and live events will be able to be broadcast live from the stage directly to the marquee in real time. Distributed throughout the venue will be five media panels that will terminate at the marquee, allowing electronic media outlets to plug directly into the marquee to access live footage from inside the theatre. The theatre is also wired directly to the MTV studios.

Included in the theatre will be the Nokia Lounge which will provide a relaxing atmosphere where guests and fans will have the opportunity to charge their wireless phones, get hands-on experience with new Nokia products and services, download mobile content like games, videos and ring tones and enter promotions among other activities. In addition, Studio Red, a division of Rockwell Group, have created a three dimensional connection between great entertainment and the Nokia Mobile experience with the Nokia Lounge, Vision Wall and equalizer.

The Nokia Theatre Times Square is a further expansion of the existing relationship between Nokia and AEG. The partnership already encompasses Nokia Theatre Los Angeles, a recently announced 7,000-seat theater in an AEG - developed sports & entertainment district in downtown Los Angeles, Club Nokia a 2,500 concert venue, also in the district and Nokia Theatre at Grand Prairie (Texas), a 6,000 seat theatre.

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