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ABC Soaps content goes mobile
Posted: 09-Aug-2005 [Source: Proteus]

[ABC and Proteus begin offering premium content from all of ABC's Daytime Soaps]

The ABC Television Network has entered into an agreement with Proteus, a leading provider of mobile content, that will allow viewers to personalize their mobile phones with premium content from all of ABC's Daytime Soaps including: "One Life to Live," "All My Children," and "General Hospital," plus ABC's primetime hit "Alias," and late night show "Jimmy Kimmel Live."

The content offering initially includes ringtones, graphics and premium text messaging applications featuring ABC's line up of daytime soaps, "Alias" and "Jimmy Kimmel Live." ABC viewers will be able to browse, preview, and order content that goes directly to their mobile phone via a web based storefront promoted directly on ABC.com. Moving forward, ABC and Proteus will work together to provide advanced downloadable content including trivia games, chat applications and video clips.

The mobile content is currently available online at http://abc.com/ mobile for the widest possible selection of devices across the leading U.S. mobile carriers, and will also be available for ordering via ABC's text messaging short code, 22288 (ABCTV), creating the potential for on-air, print, and other promotional methods.

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