Motorola is sponsoring Canada's premier film celebration - the Toronto International Film Festival(R) (TIFF) -taking place this year from September 8 through September 17, 2005. Motorola's innovative TIFF sponsorship brings the idea and entertainment of mobile video technology directly to the film community. Components of the Motorola sponsorship of the 2005 Festival include: the MotoReel Contest - a student short film challenge; the MotoFilm Project - a Canadian film-maker created project entitled "Self-Portrait"; and, street- level activities providing Canadian film-lovers an opportunity to experience new Motorola products, including the Motorola RAZR V3 BLK.
Talent Lab provides Motorola with the opportunity to introduce emerging Canadian filmmakers to mobile movie technology through the MotoFilm Project. Motorola gave the filmmakers Motorola V635 handsets to experiment and develop "MotoFilms" based on the concept of a self portrait. In addition, the MotoFilm Project fits perfectly into the theme of mobile content and technology which will be examined as part of Telefilm Canada's News & Views industry event at the Festival.
In the spring, Motorola challenged film students at universities and colleges across Canada to develop a public service announcement (PSA) addressing the important issues of mobile phone courtesy and film piracy. The winning selection is to be premiered at the September 8, 2005 Opening Night Gala and screened as a trailer before each film at this year's Festival - over approximately 900 screenings in all. This is the first time a PSA of this subject matter as well as a student-created film is to be screened at TIFF. Motorola is proud to be taking part in its development and to stand behind the important messages of film-going courtesy and anti-piracy, along with providing new talent with unprecedented exposure to their peers.
The MotoReel Film Contest winner Stephen Mavilla, a recent graduate of the Film and Television Production Program at the Humber Institute, was most excited about having his work titled Ushering: Basic Training screened before everyone in attendance at this year's Festival. "This is absolutely an unbelievable opportunity for someone just starting in the film industry," Mavilla said.
Throughout the Festival, Motorola street teams will be visiting theatre lineups to entertain and engage film goers and award great prizes. The teams will be showcasing Motorola's newest products and will allow people to experience features such as video-playback first hand. For more information on Motorola's involvement in the 2005 Toronto International Film Festival, please visit www.motorola.ca/motoreel.