Sprint opened for business today under a new brand. Sprint is reaching out to cusomters in innovative new ways, with new advertising, new media, groundbreaking sponsorships, a transformation of more than 1,600 retail stores, and pricing plans that appeal to every segment of the consumer and business population.
New Brand Campaign
Heralding the arrival of the new Sprint is an aggressive, innovative brand advertising campaign expected to saturate the market over the next several weeks. From strategic print and broadcast placements, to dynamic outdoor buys, to direct and online elements, Sprint will be hard to miss in September and into the fourth quarter. Unveiling its new tag line to the public for the first time, the company will begin to make pervasive the answer "Yes you can."
The company did not disclose its spending on the campaign.
Retail Brand Makeover
Also across the nation today, an unparalleled retail brand makeover will be taking place that will re-brand the interior of company-owned retail stores overnight. Starting tonight, the interior of more than 1,600 stores (equal number of Sprint and Nextel stores) will be largely transformed by Sept. 2 marking one of the fastest and largest retail branding efforts in the nation. Customers will be able to walk into a new Sprint Store and be able to purchase both Sprint and Nextel-branded products and services.
New Consumer and Business Plans:
* Sprint Fair & FlexibleSM. A plan that includes nationwide roaming and allows customers to use their phones as much as they want with no huge overages, the plans adjust automatically to meet a customer's usage month to month.
* Sprint Free Incoming. Free incoming calls - anytime, from anywhere on the Nationwide Sprint PCS Network or Nextel National Network including unlimited nationwide walkie-talkie service.
* Sprint Mobile to Mobile Calling. Unlimited minutes for just $5 a month for customers on the Nationwide Sprint PCS Network and the Nextel National Network.
* The Ability to Turn Back Time. With a new plan, the customer can choose when their nights begin: at 6, 7 or 9 p.m. All plans include unlimited night and weekend minutes starting at 9 p.m., but for $5 more the unlimited clock starts at 7 p.m. and for just $10 more it can start at 6 p.m.