|TuYo Mobile, prepaid wireless service launches in US|
Posted: 13-Sep-2005 [Source: IDT Corporation]
[TuYo Mobile prepaid service set to offer a bilingual customer experience featuring culturally relevant music, ringtones, games and graphics--all targeted at the US Hispanic market. ]
Newark, NJ -- IDT, a major provider of telecommunications services to Hispanics in the United States, today announced the launch of TuYo Mobile, a new prepaid wireless service. TuYo Mobile is designed especially for the mobile communications needs of US Hispanics, a rapidly growing segment of over 42 million people.
TuYo Mobile will provide many features and services that are important to Latino customers, including state-of-the-art handsets, fully bilingual customer experience, low rates for international calling and text messaging, and culturally relevant music, ringtones, games, and graphics. TuYo Mobile will leverage IDT's considerable expertise, experience and infrastructure in the prepaid telecom market that includes an unmatched distribution channel in the urban market, an international long distance network, an innovative prepaid platform and leading calling card brands.
The TuYo brand name is a combination of the Spanish words "you" and "me." Together the words take on the additional meaning of "yours."
IDT is working with global industry-leading companies to bring TuYo Mobile to market. TuYo Mobile will be utilizing a major GSM wireless carrier, offering new handsets directly from Nokia and Motorola, using best-in-class logistics services from Brightpoint, and innovative SIM card solutions from Gemplus. Hispanic agencies Marca Hispanic and Grupo PyR will be providing marketing and media support for TuYo Mobile.
TuYo Mobile will initially be available to dealers from Union Telecard Alliance (IDT's distribution affiliate) and select wireless distributors. IDT intends to offer TuYo Mobile through retailers in Q4 2005. Retailers interested in becoming a TuYo Mobile Authorized Dealer can find out more by calling 1-800-726-0041 or visiting tuyo.com.
Back to Headlines...