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Vodafone set to launch 15 new 3G handsets
Posted: 16-Sep-2005 [Source: Vodafone]

[Vodafone announces 15 new 3G handsets to be available by Christmas. Ten of the 15 will be Vodafone exclusives. Six of these are entry level handsets to encourage mass market adoption of Vodafone live! with 3G.]

Vodafone today announces an extensive range of phones to bring 3G services to the mass market. The range of phones will be marketed in the run up to Christmas and will be the best yet, offering smaller and lighter phones, longer battery life, cutting edge design and new, faster services which will be available at even better value prices.

The highlights are: 15 Vodafone live! with 3G handsets; 10 Vodafone exclusive handsets; a wide range of Vodafone live! with 3G phones from premium to entry level prices.

Ten of the 15 Vodafone live! with 3G phones will be Vodafone exclusives, with the total range offering a broad choice for customers from premium to entry level 3G phones based on European and Japanese designs. Six of the Vodafone exclusives will be targeted at entry level pricing to encourage the mass market adoption of Vodafone live! with 3G.

All of Vodafone's new 3G phones will offer enhanced and new mobile services through Vodafone live! with 3G, with more than 500,000 full track music downloads available to customers, as well as an increasing range of mobile TV services and content. Further details regarding services and pricing will be released later in the year.

Peter Bamford, Chief Marketing Officer, Vodafone, said: "Vodafone will be offering a broader range of phones at better value prices this Christmas. With our new global range we have a phone for everyone, whether you want the latest in mobile entertainment or you want a great value, stylish Vodafone live! with 3G mobile. A significant proportion of the range is targeted at mid to entry level price points, encouraging the mass market adoption of Vodafone live! with 3G. We are confident that this is going to be a 3G Christmas."

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