Virgin Mobile USA is putting the Web in the palm of its customers' hands. In its first move to offer customers access to information outside an existing portal, Virgin Mobile has opened up mobile Web browsing. Now, customers with 3G wireless handsets can surf the Web for everything from the latest updates on their favorite bands to last night's sports scores, via Google-powered search.
"Because our young customers have been surfing the Web for most of their lives, it's a seamless part of their day to day existence," says Howard Handler, chief marketing officer of Virgin Mobile USA. "We've unleashed the Web from the PC and pulled the walls down from around our mobile content, creating a rich portal full of music information, news, sports, entertainment and search capabilities that lets our users decide where the Web will take them."
Virgin Mobile's mobile Web, which was created and operated by InfoSpace, a leader in mobile entertainment and services, is currently available on the Flasher V7 by Audiovox and K10 Royale by Kyocera with more 3G handsets poised for debut later this year.
Links Users Will Love
In addition to opening the Internet floodgates, Virgin Mobile has also earmarked a handful of cool and informative sites perfectly suited to its young users' needs. These links include:
- ClubFONE (www.clubfone.com): ClubFONE is the know-it-all source for nightlife. Covering more than 30 cities nationwide, ClubFONE categorizes up-to-the-minute essentials on destinations, dress codes, cover charges, themes and hours -- making mobile planning for an evening on the town a breeze.
- Rivals.com (www.rivals.com): Rivals.com is a top online source for in-depth sports information and analysis. By tapping into a team of over 200 experts, writers and reporters, the jocks among Virgin Mobile's customer base can now obsessively access all the sports news they could desire right from their phones.
Virgin Mobile will frequently rotate new links into its portal to help make the experience of mobile web navigation more user-friendly to customers and use it as a way of expressing its editorial voice.
Content, including news, weather, sports and entertainment, is also being provided by InfoSpace.
The new offer can be found under the VirginXL menu, which is Virgin Mobile's high-octane suite of downloadable games, ringtones, wallpapers and other content. And, in the spirit of Pay As You Go, Virgin Mobile will charge $1.00 for up to .5MB of Web browsing in a 24-hour period.