The movie information and ticketing business will get a wireless wake-up call next month. Fandango, the nation's largest online and phone movie ticketing service (representing nearly 70% of all U.S. theaters enabled for remote ticketing), today announced the rollout of its new mobile service. With the company's latest application, users of Web-enabled mobile phones and PDAs will be able to access movie information and ticketing at mobile.fandango.com. Moviegoers will also have the convenience of texting Fandango at short-code "FNDGO" (36346) for access to specific movie and theater information.
The new Fandango mobile service, developed in association with wireless application developer Crisp Wireless, is an extension of the company's objective to make moviegoing as convenient for as many moviegoers as possible anywhere, anytime. At launch, the easy-to-use service will enable mobile users to obtain:
* comprehensive movie information, including reviews
* showtimes, theater amenities, directions and maps
* alerts when tickets go on sale for upcoming movies
* tickets within seconds.
Other features planned for the mobile service include:
* downloadable offerings, including movie-related ringtones, wallpapers and games
* premium content including movie trailers and exclusive clips.
With Fandango's mobile messaging service, film fans can quickly get showtimes for their favorite movies, and receive mobile alerts of advance ticket availability for highly anticipated films such as Harry Potter and the Goblet of Fire, The Chronicles of Narnia and King Kong. For instance, as part of a mobile messaging campaign, moviegoers could send a film title and ZIP code (e.g., "KONG 94103") as a text message to "FNDGO" and receive showtimes and ticket availability for nearby theaters. In addition, Fandango's mobile marketing services will allow studios and other marketers the ability to deliver mobile marketing campaigns and promotions to targeted, active moviegoers and allow them to measure the effectiveness of their campaigns through ticket purchases.
Future offerings will include location-based services, which will provide additional information such as restaurant listings to moviegoers based on their geography. The mobile service also plans to provide other powerful features such as virtual movie tickets, another seamless way to bypass the box office by offering a barcode on a wireless device that can be scanned by the ticket-taker.