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WMG and MTV to make music together
Posted: 27-Sep-2005 [Source: Warner Music Group]

[MTV to use music videos from Warner Music Group in developing original short-programming for mobile handhelds. ]

MTV Networks, a unit of Viacom International Inc. and Warner Music Group Corp. announced an unprecedented global licensing agreement for the use of music videos from Warner Music Group's world-renowned record labels in original mobile programming developed by MTV Networks' leading music and entertainment brands.

Effective immediately across the globe, the agreement allows MTV Networks (MTVN) to create and distribute new short-form video content for mobile devices that contains audiovisual excerpts from Warner Music Group's music video catalog of emerging stars and legendary artists, including Sean Paul, Twista, Green Day, Big & Rich and Man.

This represents the first global agreement of its kind between a media company and music label that covers programming on mobile networks. Today, MTV Networks is the only media company to which WMG has licensed its global music video roster to create original programming for the wireless space.

Original mobile video content and programming developed by MTV Networks and featuring music video content from WMG will be available for mobile devices globally via streamed and downloaded video on-demand formats across the company's brands and wireless sub-brands, including MTV, MTV2, MTV Espanol, mtvU, VH1, CMT and LOGO as well as its international brands VIVA, TMF (The Music Factory) and Flux. How consumers purchase the content is determined by the carrier in each market and can include both subscription and a la carte pricing.

Content will include short mobile programming derived from popular cable network shows, such as VH1's Driven and You Oughta Know; CMT's CMT Insider and Studio 330; as well as made-for-mobile content from MTV Networks' broadband programming such as Box Set on VH1's VSpot.

Outside the US, this deal opens the door to showcasing Warner Music artists via MTV Networks International's mobile video distribution deals, which account for more than two-thirds of the world's video-enabled handsets via networks that reach 400 million subscribers across Europe, Asia and Latin America. In total, MTV Networks International's brands are available to 670 million mobile subscribers outside the US.

New programming for international mobile audiences will include "Spotlight" - an original mobile video package franchise launching this Fall within international mobile television and on-demand video services. The video packages will feature specific artists reflecting on their careers, their music and upcoming activities. The first packages will feature Warner Music artists, including Sean Paul, Daniel Powter and David Gray.

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