|Vodafone launches global Mobile TV|
Posted: 06-Dec-2005 [Source: Vodafone]
[Vodafone's global Mobile TV channels to be available across Vodafone markets beginning this month. Programming to be provided by HBO, Twentieth Century Fox Television, Eurosport, The UEFA Champions League, Discovery, MTV, Chilli TV, and Fashion TV.]
Vodafone today announces the launch of its global Mobile TV channels featuring an exciting mix of world-class TV brands, pan-European sports coverage and leading entertainment and documentary programmes. Vodafone's global Mobile TV channels will be widely available across Vodafone markets from this month.
Mobile TV will consist of a variety of formats, highlights of which include: - "Sex and the City" and "Six Feet Under"from HBO - Eurosport - MTV - Specially edited for mobile, Seasons 1-4 of "24", featuring Kiefer Sutherland, from Twentieth Century Fox Television - UEFA Champions League - Discovery
Research conducted by Vodafone clearly demonstrates watching Mobile TV on the move complements television viewing habits at home, indicating likely high consumer demand for this product. The findings include: consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people's spontaneity.
This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone's operating countries - Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK - three associate networks - Belgium, France and Switzerland - and one partner network - Austria. The launch of these global Mobile TV channels, as well as their availability, packaging and programming, will vary according to market.
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