Turkey's leading GSM operator Turkcell signed an agreement with Nokia and HP to bring "Visual Radio" to Turkey. The agreement places Turkcell among pioneer European operators currently providing the service.
The new "Visual Radil" service will enable Turkcell subscribers to download visual content related to the radio broadcast, receive detailed information and graphics regarding the song, and participate in quizzes.
Developed by Nokia and offered by HP, Visual Radio adds a new dimension to FM radio with interactive content and services for mobile listeners. Visual Radio allows listeners to tune in to local FM radio via their mobile phones while simultaneously receiving interactive information and graphics that are synchronized with the broadcast.
Turkcell will be the first mobile phone operator in Turkey to give its customers the chance to download content related to the FM radio broadcast, get detailed information regarding the songs and even participate in radio quizzes. Offered by the world's most innovative mobile operators, Visual Radio will also allow Turkcell users to create a personalized archive on their mobile phones.
In the signing ceremony, Turkcell's Chief Value Added Services Officer Cenk Serdar said that the Visual Radio service, a natural consequence of the dramatic advancement in mobile phone functionality, will enrich the everyday lives of Turkcell customers. He said, "We are proud to collaborate with two global giants like Nokia and HP."
Turkcell demonstrated the Visual Radio service in CeBIT Bilisim Eurasia in Istanbul last fall. The service will be available in 2006.