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Virgin Mobile USA and MTV Networks Renew Partnership
Posted: 10-Jan-2006 [Source: Virgin Mobile]

[Virgin Mobile to offer content from "Total Request Live" and "Direct Effect."]

Warren, NJ and New York -- Virgin Mobile USA today announced that it will continue to answer the call of millions of young Americans who want their MTV and Comedy Central programs on the go. Virgin Mobile and MTV Networks are extending their relationship in a move that provides Virgin Mobile users with access to innovative music and entertainment programming from both MTV and Comedy Central.

Under the agreement, Virgin Mobile will become an advertising sponsor for two of MTV's most-popular daily programs -- "Total Request Live," which spotlights viewer's favorite music videos, and "Direct Effect," the network's Hip-Hop, Rap and R&B party program. In addition, Virgin Mobile will be the exclusive wireless carrier for "Total Request Live" and "Direct Effect" branded mobile content. Each show also will showcase exclusive mobile content -- such as on-air Ringtone Charts and live in-program voting -- sponsored by Virgin Mobile. MTV also will build special WAP-based microsites for Virgin Mobile users to access exclusive graphics, games, alerts and sweepstakes entries -- all promoted on both programs.

In addition to offering content from "TRL" and "Direct Effect," Virgin Mobile will continue to offer other non-exclusive mobile programming from MTV and from Comedy Central, including "Daily Show" headlines, Comedy Central's popular "Joke of the Day Alert" and more.

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