|Dilbert to Become Mobile Game Star|
Posted: 24-Jan-2006 [Source: Namco Networks]
[Namco Networks to bring Dilbert's cubicle life drama to mobile gaming.]
San Jose -- Namco Networks, a leading publisher and developer of wireless games and content, announced plans to bring Dilbert to mobile phones through a partnership with United Media, a worldwide licensing and syndication company focused on building brand equity around a wide range of creative content.
"Dilbert's trials and tribulations as a corporate cog make him an ideal mobile game star," said Scott Rubin, Vice President of Sales and Marketing for Namco Networks. "The game will appeal to anyone who has experienced cubicle life or has dealt with office bureaucracy. With its mass market appeal, Dilbert will make a great addition to our growing list of brand-based games."
Created by Scott Adams, Dilbert addresses all too familiar business topics, ranging from meeting unrealistic deadlines to a boss that does more bad than good to office politics. With more than 20 million books and calendars sold in North America alone and daily comic strips appearing in more than 2,000 newspapers worldwide with an audience of 150 million readers, Dilbert and his corporate cohorts are a multimedia phenomenon.
"We are excited to further our relationship with Namco Networks by adding a mobile game to Dilbert's impressive multimedia portfolio," said Jean Sagendorph, licensing manager at United Media. "Namco Networks' ability to create fun, quality games makes them the perfect partner for creating a Dilbert-based mobile game that will allow fans of the comic to interact with Dilbert and his corporate world."
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