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Cricket Enters the Paso Del Norte Region
Posted: 30-Jan-2006 [Source: Cricket Communications]

[Cricket is launching its CDMA service beginning January 31 in the Paso Del Norte Region offering flat-rate, unlimited service with no long-term contract or credit checks required. Cricket is offered by Leap Wireless.]

El Paso, TX and Las Cruces, NM -- Imagine wireless service with no annual contracts, no credit checks and the ability to talk as long as you want, for one, low, flat monthly rate. Introducing Cricket, a high-quality, affordable and predictable unlimited mobile phone service entering the Paso del Norte region tomorrow.

Cricket service will "kick-off" in the Paso del Norte Region tomorrow, January 31, with the opening of two retail stores in El Paso at 9801 Gateway West (I-10 and McRae), and at Fox Plaza, 5579 Alameda and approximately 50 indirect retailers including 21 premier dealers throughout the Paso del Norte region. To celebrate, the week is jam-packed with fun-filled Cricket-sponsored events for every age.

"We are thrilled to bring Cricket service to the Paso del Norte region," said Edye Popke, area general manager for Albuquerque, Tucson, El Paso, & Las Cruces. "We've planned an exciting kick-off week and the community is invited to participate. We're a different kind of wireless company since we offer flat-rate, unlimited plans with no annual contracts required. And with calls to Mexico priced as low as four cents a minute, we're ready to offer El Paso and Las Cruces residents an affordable, high-quality alternative to meet their wireless needs."

Cricket customers use their wireless service differently than the average mobile phone user. Based on company surveys, Cricket customers talk an average of 1,500 minutes per month, more than double the wireless industry average. And 52 percent of Cricket customers have "cut the cord" and rely solely on Cricket for their phone service. By comparison, six percent of all other U.S. wireless subscribers rely solely on their mobile phone (Yankee Group survey). In addition, 93 percent of Cricket customers reported their Cricket phone was their primary phone, compared to only 49 percent of traditional wireless customers.

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