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Philips intros newest TV-on-mobile solution
Posted: 14-Feb-2006 [Source: Royal Philips]

[The BGT215, Philips second-generatioon DVB-H solution for the European and Asian markets measures 7x7 mm compared to its earlier 15x26mm version.]

Barcelona -- Royal Philips Electronics announced its next generation TV-on-mobile solution for the European and Asian markets which is six times smaller than previous versions. The technology builds upon Philips leading position in the TV-on-mobile market after launching technology for European and U.S. markets in 2005. The announcement demonstrates Philips commitment to growth in this industry, which is predicted to have 50 million users by 2009, and an estimated $6.1bn in revenue (Strategy Analytics). TV-on-mobile technology provides consumers with live access to news, sports highlights, music videos, interactive programming and more, on mobile phones, personal media players (PMP) and other small portable devices.

Philips new Digital Video Broadcast -- Handheld (DVB-H) front-end solution, BGT215, measures 7x7 mm, a significantly reduced footprint when compared with the previous 15x26 mm version. The size makes it easy to integrate the chip into mobile phones, enabling extensive product differentiation for smaller, more elegant phone designs with greater consumer appeal. In addition, Philips' unique offering is a complete solution which addresses both the tuner and channel demodulation functions. The chip maintains the advanced features of prior versions and delivers low power consumption which lets manufacturers offer consumers the ability to watch TV for longer before needing to recharge.

The BGT215 solution for TV-on-mobile contains all of the functionality of a complete digital TV front-end receiver. In addition, Philips Customer Development Kit (CDK) ensures smooth, easy development and reduces time-to-market for TV-enabled cellular handsets. The BGT215 includes programmable options that support evolving standards and the introduction of upgrades, even after systems have been deployed in the field. Philips can also offer customers expertise in integrating an antennae solution which can simplify the development process. To make it easy for our customers to make a complete system we partner with other industry players, amongst others Independent Software Vendors (ISVs) like Philips Software and Silicon & Software Systems (S3).


The BGT215 complete solution will be sampled to top cellular phone and portable TV device manufacturers worldwide from March 2006 onwards.


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