Vodafone, the world's leading mobile network operator, today announces it has signed a Partner Agreement with Mobiltel, the Bulgarian mobile operator of Telekom Austria.
Under the terms of the agreement, Mobiltel will be able to provide their customers with Vodafone products and services for international voice and data roaming, business and consumer propositions.
Vodafone's products and services will be dual branded in Bulgaria by Mobiltel, combining Mobiltel's nationally recognised brand with Vodafone's global brand.
The mutually beneficial relationship also provides Vodafone, its subsidiaries, affiliates, joint ventures and Partner customers' with seamless access to Vodafone's international mobile services whilst travelling in Bulgaria.
In addition, the agreement provides scope for close co-operation on multinational corporate accounts and for Mobiltel to benefit from Vodafone's handset procurement when launching Vodafone's products and services in Bulgaria.
"Our strategic relationship with Mobiltel significantly enhances Vodafone's service footprint in Central Europe and builds upon our excellent relationship with members of the Mobilkom Austria Group. Vodafone is increasingly able to offer its customers a seamless service offering when travelling in Central Europe, with a presence in Austria, Bulgaria, Croatia, Czech Republic, Slovenia, Hungary and Romania," said Arun Sarin, Chief Executive at Vodafone. "We intend to develop our relationship with Mobiltel to ensure both Vodafone and Mobiltel customers have the very best in mobile services."
Josef Vinatzer, Chief Executive, Mobiltel, said: "With this strategic cooperation we strengthen our position as the undisputed market leader who innovates the telecom market in Bulgaria. The partnership allows us to immediately broaden our portfolio with the best and very successful telecom products and services. Vodafone will prove to be our natural partner to further innovate and develop the telecom market in Bulgaria".
Including Mobiltel, Vodafone now has Partner Networks in 32 markets, covering the Americas, Africa, Europe and Asia.