Fox Mobile Entertainment announced the launch of Mobizzo offering an aggregate of wireless content including games, music, general entertainment and more. Content is supplied by News Corp.'s worlwide divisions and other media companies.
Both Cingular and T-Mobile are offering the service which is scheduled to be available soon on most U.S. carriers. Mobizzo's exclusive content available for downloading includes:
* Collections from popular Fox-brands, such as "Family Guy," "American Dad," "Napoleon Dynamite" and the upcoming feature film "Ice Age: The Meltdown;"
* Products from well-known and up-and-comer artists, like mobile art from Shepard Fairey, known for his Obey artwork, and Mark Mahoney, celebrity-tattoo artist from Shamrock Social Club Tattoos; and
* An assortment of games, music and images from top music labels, such as Warner Music, global game producers including I-Play and Airborne and other media sources.
To generate consumer awareness, Fox Mobile Entertainment will launch a multi-million dollar consumer marketing campaign, including television, print, radio and outdoor, as well as viral marketing and it plans to roll the service out globally later in the year.
Mobizzo can be accessed by logging on to www.mobizzo.com or entering a short numeric code on a moble phone keypad. Downloaded content fees can be charged directly to monthly mobile phone bills. Prices range from $1.99 - $2.49 for a la carte offerings. Monthly subscription plans averaging $5.99 per month are also available.