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Mobile TV in China Ready to Take Off
Posted: 06-Mar-2006 [Source: In-Stat]

[In-Stat predicts mobile tv subscribers will grow to 94 million by 2009.]

Scottsdale, AZ -- Still in their infancy, mobile TV services in China are ready to take flight, reports In-Stat. Mobile TV subscribers in China will grow to 94 million by 2009, the high-tech market research firm forecasts, with 2007 being the year that the services gather significant momentum.

"Telecom operators in China have developed a clear business model for streaming mobile video services over a 2.5G or 3G network," says Anty Zheng, In-Stat analyst. "But unclear regulations need to be straightened out so responsibilities and value chain positioning can be settled; otherwise, market development will be inhibited."

A recent report by In-Stat found the following: -

The Chinese government is pushing for widespread Mobile TV availability for the 2008 Olympics.

- In-Stat believes that DVB-H is likely to be widely adopted, and that SDMB, TDMB and MediaFLO each have different market opportunities as well.

- Attractive applications like MTV and weather ("Snack TV") can be shown within 15 minutes to help users kill time while waiting for transportation.

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