Fandango, the nation's largest online, phone and mobile movie ticketing service (representing nearly 70% of all U.S. theaters with remote ticketing), is enabling Sprint customers with access to Fandango's state-of-the art mobile platform -- including movie ticketing and information and movie-related text-messaging -- directly from select Sprint and Nextel phones.
Sprint is the first wireless communications provider to feature Fandango's best-of-breed mobile entertainment application and services, available at mobile.fandango.com. According to a recent Sprint U.S. Consumer Wireless Usage Study, a nationwide survey of wireless phone users, more than half (56 percent) of users rely on their mobile phones for non-voice functions such as entertainment applications.
Fandango's new mobile service, developed in association with wireless application developer Crisp Wireless, is geared to make the entire moviegoing experience as convenient for as many moviegoers as possible -- anywhere, anytime. The easy-to-use service will enable mobile users to obtain:
* tickets within seconds;
* comprehensive movie information, including reviews
* showtimes, theater amenities, directions and maps;
* downloadable offerings, including movie-related ringtones, wallpapers and games;
* mobile alerts when tickets go on sale for upcoming movies.
With Fandango's mobile messaging service, film fans can quickly get showtimes for movies, and receive alerts of advance ticket availability for highly anticipated films. For instance, moviegoers could conceivably send a film title and ZIP code (e.g., "SUPERMAN 94103") as a text message to "FNDGO" (36346) and receive showtimes and ticket availability for nearby theaters. In addition, Fandango's mobile marketing services will allow studios and marketers the ability to deliver mobile marketing campaigns to targeted moviegoers, measuring the effectiveness of their campaigns through ticket purchases.