LG Electronics, a worldwide technology leader in mobile communications, today announced that the LG Chocolate phone (LG-KG800) will be available in Europe from May 3rd, 2006. Boasting a 'hidden' LCD screen and touch-keypad controls that glow red when in use, the feature-rich, slim LG Chocolate phone is designed with minimalism in mind and will become a must-have handset for those that value fashion as well as function.
The LG Chocolate phone which has been launched in Korea last November has already sold over 300,000 units in 3 months and won two European design awards (iF Design Award and Red dot Design Award for its unique styling and user interface).
Its popularity among celebrities and socialites has led to the handset claiming over 7% of the total handset market in Korea, arguably the world's most competitive marketplace for mobile communications.
The European versions of the LG Chocolate phone will be tailored to suit the European market and therefore differ slightly from the one launched in Korea.