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MobiTV goes with Windows Mobile
Posted: 04-Apr-2006 [Source: MobiTV]

[MobiTV hits 1 million subscribers and announces collaboration with Microsoft to brings its mobile TV service to Windows Mobile-powered phones and devices.]

CTIA, Las Vegas -- MobiTV, Inc., the global leader in television and digital radio services for cellular, WiFi and broadband-enabled devices, today announced collaboration with Microsoft to bring the world-class MobiTV service and user experience to Windows Mobile-powered phones and devices, as well as Windows XP-based PCs and laptops. MobiTV has selected the Microsoft Windows Media platform, including Windows Media Digital Rights Management, Windows Media Audio and Video codecs and Windows Media Player to deliver live, high-quality television content to a broad range of subscribers.

"Demand for mobile digital entertainment continues to grow, elevating the need for bandwidth optimized technologies such as the Windows Media platform and end-to-end content offerings like the MobiTV service," said Chad Hodge, group program manager of Windows Digital Media Division at Microsoft Corp. "By combining MobiTV's premium content lineup with the Windows Mobile and Windows Media platforms, consumers will be able to easily access rich television- viewing experiences on their Windows XP-based PCs or Windows Mobile-powered devices."

By choosing Windows Media technology, MobiTV will also be able to deliver high quality video feeds to Windows Mobile-powered Pocket PCs and Smartphones. MobiTV and Microsoft will be demonstrating the delivery of live television via the MobiTV Service to a Windows Mobile-powered Pocket PC over cellular and WiFi networks at the CTIA Wireless show in Las Vegas.

"We already support over 100 different mobile client devices, but have experienced overwhelming demand for MobiTV on Windows Mobile-powered devices and due to the powerful multimedia playback capabilities of Windows Mobile we believe that we will offer yet another industry leading user experience," continued Alvelda.

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