Sprint announced today a new service that will allow wireless customers to purchase tickets for the Las Vegas Monorail right from their wireless phones. Through mobile marketing, customers can avoid ticket-purchasing lines at the monorail terminals just by sending a text message to a short code.
The Las Vegas Monorail and Sprint will provide monorail passengers the ability to purchase tickets from their wireless phones. Customers will be able to text the word RIDE to short code 99630 to receive a mobile ticket sent via text message right to their phone. The passenger will then be able to take their mobile ticket to any of the monorail mobile ticketing kiosks powered by Swiftpass, one of the industry's leading mobile ticketing providers, and hold the ticket image in front of the kiosk scanner for the ticket to be dispensed.
Mobile ticketing proved to be very popular during a free trial on two kiosks at the Consumer Electronic Show in January, with 20 percent of the tickets issued during the three-day show coming from wireless phones.
"Various pass and ticket options make the monorail a quick and easy way to travel among some of the world's best resorts without the hassles of driving," said, Curtis Myles III, Las Vegas Monorail president and CEO. "Providing convenient mobile ticketing with Sprint and Swiftpass will be just one more way the monorail can help residents and visitors alike enjoy all the Las Vegas Strip has to offer."
For CTIA, a sneak peek of the new service will be available at the Las Vegas Convention Center and the convention center monorail terminal. Sprint hostesses will be on hand during CTIA to assist individuals with the use of the service and to answer any questions.
All mobile tickets will be charged at the current monorail rate of $5 per single ride. Standard text messaging rates apply.