|Philips next generation TV-on-mobile chip arrives in U.S.|
Posted: 05-Apr-2006 [Source: Philips]
[Philips new DVB-H BGT216 chip is six times smaller than its previous version and has the capabilities of a complete digital TV front-end receiver enabling more advanced handset designs.]
Eindhoven, Netherlands -- Royal Philips Electronics (announced its next generation TV-on-mobile solution for the North American markets. At six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the BGT216, demonstrates Philips' commitment to the U.S. market for TV-on-mobile, which is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.
DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. In addition, operators benefit from increased revenue opportunities while preserving cellular network bandwidth for voice and other data services.
Philips' new DVB-H front-end solution, BGT216, measures 7x7 mm, far smaller than the previous 15x26 mm version. The smaller size improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. Philips has also responded to the industry issue of power consumption and mobile TV by designing the BGT216 to require low power, maximizing battery life and service value for consumers.
The BGT216 solution for TV-on-mobile has the capabilities of a complete digital TV front-end receiver. The Philips Customer Development Kit (CDK) ensures smooth, easy development and reduces time-to-market for TV-enabled cellular handsets. It includes programmable options that support evolving standards and the introduction of upgrades, even after systems have been deployed in the field. Philips can also offer customers expertise in integrating an antennae solution which can simplify the development process.
The BGT216 complete solution will be will be sampled to top cellular phone and portable TV device manufacturers worldwide from April 2006 onwards.
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