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Nokia's "L'Amour Collection"
Posted: 18-Apr-2006 [Source: Nokia]

[Lipstick-shaped Nokia 7380 arrives in Canada as part of L'Amour Collection of fashion phones and is available exclusively at Holt Renfrew for $775.]

Toronto -- Nokia announced the launch of the Nokia 7380 handset, the first phone to arrive in Canada from the exclusive L'Amour Collection of fashion phones, available just in time for spring at Holt Renfrew. Inspired by craftsmen's techniques, this lipstick-shaped phone is the perfect after-hours phone for the design connoisseur.

Designers for the L'Amour Collection gleaned the world for emerging design trends and quickly discovered how old craft techniques such as etching were being widely used in the apparel, fashion, jewelry and furniture industries. In keeping with this craft's heritage, the creative team incorporated natural materials, colours and organic patterns into the L'Amour Collection. Sensual materials like eggshell ceramic, walnut brown leather, stainless steel and amber accents were infused into the Nokia 7380 phone's design. With this uncommon use of materials and craftsmanship, the Nokia 7380 phone shares a pedigree more in line with exquisite jewelry design than mobile phones.

Fine attention to detail in the Nokia 7380 phone is not only evident in its craft-inspired styling, but in its features as well. The sleek phone is small enough to fit in a handbag or pants pocket, and has a mirrored display for quick lipstick touch-ups or hairstyle checks. The mirror transforms into a vibrant colour display screen once the phone is turned on. This handset is not only an attention-getter, but integrated into the elegant design are features such as a 2-megapixel camera with a 4x zoom and flash, to capture any spontaneous moment, and the contact feature tracks anyone's "A" list. The integrated MP3 player ensures you not only have the look and feel you want but the sounds as well. To top it off, the keyless Navi Spin dial and enhanced voice commands make using the features easy and convenient.

"The Nokia 7380 phone is the ultimate fashion accessory for stylish consumers who want to stand out," said Mila Mironova, Nokia Brand Development Manager. "It's the perfect going-out phone. Indulging in the convenience of owning more than one phone is simple: just transfer the SIM card from your day phone to the Nokia 7380 handset - and you're ready for a night out."

The Nokia 7380 phone is available at the exclusive retailer Holt Renfrew for $775.


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