[If you lead an active sporty lifestyle, this might be just the handset for you. The W710 combines portable music, fitness applications, and camera into this sexy looking handset. ]

London, UK -- Listening to music while exercising takes a new turn today as Sony Ericsson introduces the W710 Walkman(r) phone. Designed to support an active, sporty lifestyle, the W710 includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance Walkman(r) player and easy-to-use interface all combine to make the W710 the perfect sporting partner, whether you're running for fun or keeping a check on how much you walk each day.

Available in Performance Graphite and Hatha Violet the phone also features a 2 Megapixel camera with digital zoom and comes supplied with 512MB Memory Stick Micro(tm) -- enough to keep you going through the longest walk or fitness session, although this can be expanded to 1GB if you're left wanting more.

Fitness applications included as standard help you take your Walkman(r) phone into new territory. The jogging application can be accessed easily from both the sub display and main display to measure both speed and distance covered while out running. There's also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby.

The user interface is easy to use while on the move. The fitness application, Walkman(r) player and FM radio can all be controlled using the external display and the quick access keys next to it -- so you don't have to open the phone and find yourself losing concentration.

To add even more dimensions to your active life, the W710 comes with the very latest Sony Ericsson accessories. The Active Clip IAC-60 is specially designed to make the W710 accessible and comfortable to wear. Clipped to your bag, waist or arm by way of a highly adaptable strap, it makes using all the features on the W710 easy when working out.

We all know the frustration of earphones falling out when we're on the move. With the Stereo Portable Handsfree HPM-65 that is eliminated, making it the perfect handsfree for the W710. A light design with ear hooks give a stable fit, while a standard 3.5 mm plug means you can change the earphones if you wish. As with all Walkman(r) phones, the music mutes when the phone rings, so you need never miss a call.

More key features of the W710:

Music listening

Walkman(r) player -- Advanced music player with Megabass(tm); allows search and sort by artist, album, track and playlist

FM Radio with RDS -- Up to 20 favourite channels can be stored with the preset function. The FM Radio can be used as alarm clock

Flight Mode -- turn the phone off in no-phone zones for music player only

Music management and transfer

Supplied Disc2Phone Music Management Software allows you to easily rip your CDs and transfer tracks from your PC to your phone. You can also transfer tracks to your phone that you've already ripped into your existing music libraries; just "drag and drop" and the full metadata -- artist, album and track -- will be transferred too. When the W710 is connected to your PC with the USB cable, the PC recognises the Memory Stick Micro(tm) as an external hard drive, so you can easily and quickly transfer music files to the Memory Stick in this way.

Music recognition

Now you can easily discover the title and artist of a song you're listening to on the phone's radio or even your own radio at home or in the car. TrackID(tm) powered by Gracenote(r) Mobile MusicID is a new service which means you can record a few seconds of a song either via the microphone or the in built FM radio and then with one click send that clip to the Gracenote(r) worldwide music database which will identify the track and relay the information back to the W710 phone.

Key accessories

Portable Speakers MPS-60

Music Cable MMC-60

Stereo Portable Handsfree HPM-82

FM Music Transmitter MMR-60 (where legal to sell)

Sony Memory Stick Micro(tm) Up to 1 GB

The Sony Ericsson W710 is a Quad-band EDGE/GPRS Walkman(r) phone commercially available in Performance Graphite and Hatha Violet and starts shipping during Q3 2006. It is available in two variants:

W710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa, and Americas

W710c Quad Band EDGE 850/900/1800/1900 for Mainland China

W710 -- Features at a glance:

* Imaging and messaging

o 262k colors display

o 176x220 pixels TFT display

o 2.0 mega pixel camera

o digital zoom

o Video recording / playback

o 10 MB user memory

o Bundled with 512MB Memory Stick Micro(tm)

o SMS, EMS and MMS

o QuickShare(tm)

o Instant Messaging

o Push-To-Talk

o Adobe picture/video PC SW

* Music & Active

o Walkman(r) Media player (MP3, AAC and AAC+, eAAC+)

o 512MB Memory Stick Micro(tm) -- enough to hold 470 tracks in eAAC+ format

o Support for m4a

o Active Stereo headset in the box

o FM radio with RDS

o Sturdy Sports armband and belt clip in the box

o Fitness Application - Pedometer

o 1.5" 128x128 4-level orange on black external LCD for quick access to music

o PlayNow(tm) Ring tones

o PlayNow(tm) Games

o Streaming Audio/Video

o Java MIDP 2.0

o 3D games

o Music and Video DJ

o OMA DRM phase 2

* Connectivity

o EDGE Quad-band 850,900,1800,1900

o GPRS class 10

o EDGE class 10

o Bluetooth(tm)

o 512 MB Memory Stick Micro(tm) provided in the box (can store up to 470 songs with eAAC+)

o USB 2.0 support with USB cable provided in the box

o PC Tools & Software

o Infrared

o WAP 2.0

o Full HTML Browser

o RSS Feed

* Accessories

o Portable Speakers MPS-60

o Music Cable MMC-60

o Stereo Portable Handsfree HPM-82

o FM Music Transmitter MMR-60 (where legal to sell)

o Sony Memory Stick Micro(tm) Up to 1 GB

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