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Strategy Analytics says Nokia 9300 best new converged device in USA
Posted: 24-May-2006 [Source: Strategy Analytics]

[Report says the Nokia 9300 beat out the Treo 700W, the BlackBerry 8700c and the Cingular 8125 for ease of use but lagged in perceived style appeal behind the Treo 700w.]

Boston -- Strategy Analytics, the global research and consulting company, today released, "Nokia 9300 Best New Converged Device in USA Beating Blackberry 8700c, Palm Treo 700w and Cingular 8125," its latest converged device benchmark report. These results come from over 70 hours of hands-on consumer testing by the Strategy Analytics Advanced Wireless (AWL) Panel.

Strong user ratings for the feature applications, menu/user interface and input of the Nokia 9300 gave it the edge over its competitors, including a 7 point advantage over the Windows Mobile based devices for application usability. However the 9300 was the lowest rated device for perceived style appeal. As found in previous AWL testing, participants who were unfamiliar with a Blackberry struggled with the steep out-of-the-box learning curve of the 8700c.

"The Nokia 9300 excelled in the ease of use of its applications, as well as having the most user-friendly menu and simplest means of input," commented Paul Brown, a Wireless Analyst at Strategy Analytics. "Having a large keyboard is a clear advantage of the 9300 - but this detracts from its style appeal, with the consumer still favoring a small and compact device." The Treo 700w was rated the most stylish device.

"The release of the Motorola Q has been much anticipated," added David Kerr, Director of the Global Wireless Practice at Strategy Analytics. "The Q is another stylish iconic design from Motorola, but the question remains whether it can match the performance of the Nokia 9300 and the still wildly popular Treo."

Other key findings from this usability benchmark report include:

* Palm Treo 700W was rated highest for style and design

* Cingular 8125 placed second for ease of input, applications utility and menu/user interface behind the Nokia 9300.

* The Blackberry 8700c scored particularly well in terms of handset size and weight, as well as receiving favorable marks for visual appeal but the learning curve for new users remains a significant barrier.

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