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Obopay Developing BREW(R) Extension to Enable Payment Options in Mobile Applications
Posted: 31-May-2006 [Source: Obopay]

[Obopay demonstrating its new BREW mobile payment application at the BREW 2006 Conference currently underway in San Diego.]

Redwood City, CA -- Obopay announced that it will enable a new phone payment option for online retailers and BREW mobile application providers that will greatly extend the utility of their current offering to consumers. The Obopay BREW extension, available in the coming quarter, will provide existing and developing merchants an easy and low-cost way to process mobile payment transactions. For consumers, the new capabilities mean that they can now initiate purchases from their mobile phones with a simple touch of the keypad. Obopay will showcase its mobile payment services in booth #45 at the BREW 2006 Conference, being held from May 31-June 2 in San Diego.

"The Obopay mobile payment service is revolutionizing the world of commerce, and by providing this BREW extension we will help change the way people shop and spend while on their mobile phones," said Howard B. Gefen, executive vice president, marketing and business development of Obopay.

The Obopay BREW extension will consist of both a dynamic and static offering. The dynamic offering allows BREW developers to integrate a module within their application and back-end infrastructure without any additional development work. For applications that are more sophisticated, or those requiring specialized commerce transactions, the static offering will allow BREW handset manufacturers to customize the application prior to integration, based on the related mobile operator's technical specifications. Regardless of which BREW extension is integrated, adding Obopay as a payment option will create a new revenue stream from wireless applications and offer a simple way for consumers to purchase goods and services while on the go.

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