Nokia today unveiled its latest showcase of new products, services and solutions at Nokia Connection 2006. The two-day event, themed "It's Your World. Express It!", brought together close to a thousand mobile operators, business partners, industry analysts and media from across the globe to discuss market trends that impact the future of the mobile industry.
Each of Nokia's four business groups - mobile phones, multimedia, networks and enterprise solutions - introduced and shared exciting products, solutions and services with industry stakeholders, in support of Nokia's overall strategy towards new markets, convergence and growth.
At the event, Nokia introduced a renewed category model of approaching its product segmentation - driven by a unique, in-depth understanding of consumers' beliefs, values and attitudes. Nokia's consumer study, the most comprehensive research of the mobile industry to date with 42,000 interviews with consumers in 16 countries across the globe, provided the insights for Nokia's category renewal.
Nokia unveiled five new products for different consumer segments, strengthening its mid-range portfolio in WCDMA, GSM and CDMA protocols.
Nokia's most affordable 3G handset to date, the Nokia 6151. The classically designed Nokia 6151 phone offers 3G performance in a sleek and compact package, while the Nokia 6080 phone presents an elegantly designed and attractively priced camera phone with an easy-to-use feature set. The Nokia 6151 is expected to begin shipping in the third quarter of 2006 and is expected to retail for approximately EUR240 before applicable taxes or subsidies.
The Nokia 6151 introduces the benefits of 3G to consumers - such as streaming multimedia audio and video content, or downloading of their favourite music or video - at traditional GSM prices. The classically designed, compact handset offers a comprehensive range of features, combining Nokia's easy to use Series 40 user interface with modern day essentials like a 1.3 megapixel camera, Bluetooth connectivity and music player with micro SD memory card support. With the Nokia 6151, access to 3G services and applications is made easy and intuitive.
Features of the Nokia 6151 include:
- 1.3 megapixel camera with dedicated camera key, 4x zoom, landscape mode and video recorder
- 30MB user memory, which can be expanded with optional microSD memory card
- Music player, stereo FM radio and Visual Radio
- Bluetooth wireless technology
- Push to talk
Weighing 98 grams, the Nokia 6151 has a talk time of up to 4.5 hours on GSM networks (up to 3.5 hours of talk time via WCDMA) and a standby time of up to 10 days. The new 3G handset will be available in a fresh colour selection including black, pearl white, orange, light blue and lime green colour variants. The Nokia 6151 operates in WCDMA 2100 and GSM/EDGE 900/1800/1900 networks, and will be available in Europe, Middle East, Africa and Asia.
The Nokia 6080:
The tri-band Nokia 6080 presents a stylish and compact camera phone at an affordable price point, and is primarily targeted to consumers in Asia. In an elegant black design, highlighted with silver or gold colour accents, this camera phone combines camera and video recorder capabilities with a stereo FM radio. The large colour display and illuminated keypad layout, combined with the intuitive and well-known Nokia Series 40 user interface, make the Nokia 6080 an easy-to-use companion for daily life.
For fun and entertainment, the Nokia 6080 features a stereo FM radio and MP3 ring tones, complemented by a stereo headset included in the sales package. Adding a touch of personal style, the phone can be personalized with wallpapers, themes and even a Sudoku game, especially designed for the Nokia 6080. The elegant new handset also features a blinking light effect to indicate a missed call or a received message.
To stay in touch with family and friends, the Nokia 6080 offers comprehensive functions for easy messaging and voice communication, including MMS, Nokia Xpress audio messaging, email and push to talk. Browsing for news and uploading images and videos is convenient with the phone's XHTML browser and fast data connections through EDGE. Weighing 91 grams, the Nokia 6080 offers a talk time of up to 3.5 hours and a standby time of up to 12 days, and will be available in stylish black, gold and silver colour variants.
The Nokia 6080 is expected to begin shipping in the fourth quarter of 2006, and is expected to retail for approximately EUR180 before taxes or subsidies.
Nokia 1110i emphasizes ease-of-use, reliability and affordability and the intuitive, black and white user interface makes full use of graphical icons and large font sizes. The Nokia 1110i also has a number of cost management features, including support for the Nokia Prepaid Tracker to help people monitor their phone usage, as well as other technological features which reduce the total cost of mobile ownership for consumers. Weighing 80 grams, the Nokia 1110i has a talk time of up to over 5 hours and a standby time of up to 15 days.
The Nokia 1110i, the latest addition to range of phones aimed at first time users, is expected to retail for approximately EUR45, before subsidies or taxes.
To meet the demands of the CDMA markets, Nokia introduced the Nokia 6275 and the Nokia 2875.
Nokia 6275/6275i phone:
With a high-resolution 262,144 color 240 x 320 pixel QVGA screen and framed by a real stainless steel accent band, the sleek Nokia 6275/6275i phone immediately captures the eye. However, what truly sets the Nokia 6275/6275i phone apart from the pack is what is found inside. Along with Bluetooth wireless technology and a 2 megapixel camera with flash and video capture capability, the Nokia 6275/6275i phone features a built-in digital music player and support for up to a 2 GB microSD memory card. Supporting a wide variety of music formats - including MP3, AAC and eAAC+, the Nokia 6275/6275i phone can hold up to thousands of music files on an optional 2 GB memory card.
Additional features of the Nokia 6275/6275i phone include an integrated FM radio, support for streaming audio and video content, and the ability to play back MP3 and eAAC+ "real music" ring tones. The Nokia 6275/6275i phone measures just 4.3 inches long, 1.7 inches wide and .7 inches thick (109 x 42.8 x 17.2 mm) and weighs 3.7 ounces (105 g).
Nokia 2875/2875i phone:
Combining an easily pocketable design with an impressive list of features, the Nokia 2875/2875i phone is engineered to offer a highly desirable device at a consumer-friendly price. Along with the crisp images delivered by the 1.3 megapixel camera, the Nokia 2875/2875i phone boasts Bluetooth 2.0 wireless technology for compatibility with a wide range of Bluetooth technology enabled devices and accessories and an easy-to-read 128 x 160 pixel 262,144 color screen for ease-of-use.
To enhance the mobile experience, the Nokia 2875/2875i phone includes a number of features designed to allow for maximum personalization and fun. Video ring tones and support for "real music" alert tone formats, including MP3, AAC, eAAC+ and more, let owners express themselves through multimedia, while video streaming support, a state-of-the-art wireless Internet browser and an integrated FM radio allow for immediate access to audio, video and web-based entertainment and informational content. The Nokia 2875/2875i phone measures 4.2 inches long, 1.7 inches wide and 0.75 inches thick (105.5 x 42.5 x 19 mm) and weighs 3.5 ounces (94g).