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Motorola leads Bluetooth global headset market
Posted: 22-Jun-2006 [Source: Strategy Analytics]

[Strategy Analytics 2005 Global Bluetooth Headset Shipment Market Share research results show Motorola in the lead followed by Jabra and then Plantronics.]

Boston -- Motorola, Jabra and Plantronics were the world's big three Bluetooth headset vendors, taking a combined 57 percent share of total global sales in 2005, according to the latest research from Strategy Analytics. Motorola demonstrated that it has strong expertise beyond mobile phones, with a commanding 28 percent stake in first position.

Neil Mawston, Associate Director at Strategy Analytics said, "Global Bluetooth headset sales grew at a skyrocketing 153 percent in 2005. High levels of user interest have finally evolved into strong demand, driven by falling prices. Motorola stands out as the clear number one, with a healthy 28 percent share, due to a portfolio of cool designs supported by aggressive marketing activities."

Chris Ambrosio, Director at Strategy Analytics, added, "Bluetooth sales to-date have been dominated by mono headsets for mobile voice. Looking forward, future revenue growth will increasingly be driven by the need for stereo headsets in mobile music and rich media, like TV. However, with average retail pricing in excess of US$100 today, stereo Bluetooth headset prices will need to fall by more than 50 percent in order to hit the mass-market sweet spot, which we find to be below US$50."

Other findings from Strategy Analytics' Bluetooth Headset Market Share Report include:

* Global Bluetooth headset sales will grow an impressive 70% annually in 2006;

* The A2DP Bluetooth profile, critical for stereo music, will be found in 1 in 8 of all Bluetooth phones sold worldwide during 2006.


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