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Next Generation ROKR E2 Debuts in China
Posted: 23-Jun-2006 [Source: Motorola]

[Motorola's ROKR E2 makes its world debut in China and is available at GOME outlets.]

Beijing -- Following the exciting announcement of the Motorola ROKR E2 at Music Matters Hong Kong in May, Motorola, Inc. is pleased to offer Chinese consumers the opportunity to be the first in the world to purchase the ROKR E2 at GOME outlets across the PRC, available now. The ROKR E2 is the newest member of the company's ROKR family of music-optimized mobile handsets.

Recently named China's most valuable home appliance retailer by World Brand Lab, GOME is the ideal destination for young and style-conscious consumers to purchase electronic and mobile devices. "The global exclusive debut of the ROKR E2 at GOME is a key result of the strategic partnership we have with Motorola," said Wang Junzhou, vice general manager of GOME Home Appliances and general manager of Strategy & Co-operation Center. "The ROKR E2 is already a hit at GOME, after only a few days on the market, the ROKR E2 is one of the best selling handsets at GOME."

ROKR E2 features a robust MP3 player compatible with a variety of different audio formats, giving users the ability to download and play MP3, WAV, AAC files and more. Dedicated music keys on the handset's side and front let users navigate playlists, play/pause, skip backward/forward, and hold. With a USB 2.0 cable, it takes only seconds to transfer a song from PC to ROKR E2.

Connect to ROKR E2 via a standard 3.5mm headset or wirelessly via the built-in stereo Bluetooth audio connection. Motorola offers a wide range of music accessories to optimize the ROKR E2 experience including the newly announced O ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour(TM) Mobile. Additionally, ROKR E2 comes with airplane mode, allowing safe listening while flying. Other multimedia features include a 1.3 megapixel camera for pictures, video capture and playback.

To experience the latest and hottest hits from artists of every music genre on the ROKR E2, visit www.motomusic.com.cn to download ring tones, MP3s, music videos and other exclusive content. As the first and largest DRM (digital rights management) music download site in Mainland China www.motomusic.com.cn protects the artists who create and own the music we enjoy while connecting users to tunes that they love.

The ROKR E2 is available at GOME stores now and will be available broadly later this summer.

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