Topics Mobile Tech News Saturday, April 20


Contact us

Site search:
complete archives list

Site Sponsors:

Don't forget AT&T and Verizon promo codes at to save money.

World Cup SMS Competition Heating Up
Posted: 27-Jun-2006 [Source: Argogroup]

[T-Mobile and Vodafone were running neck and neck in delivering SMS messages during England and Ecuador's World Cup game on Sunday delivering news of Beckham's winning goal within a minute.]

Surrey, UK -- As England beat Ecuador in the heat of Stuttgart on Sunday with what was widely accepted to be their best (although still far from perfect) performance of the tournament, evidence is growing that mobile operators are also raising their game.

Two operators - T Mobile and Vodafone - delivered their SMS alerts of Beckham's winning goal within a minute of his free kick strike, the fastest performance by far of the whole tournament.

T Mobile, a sponsor of the tournament, has consistently led the pack in terms of SMS delivery speed. But when the SMS services of all five UK operators were measured following England's opening World Cup game against Paraguay two weeks ago, T Mobile's SMS notification of England's goal (a Paraguay own goal) took more than three minutes to arrive, some two minutes slower than Sunday's effort. And Vodafone - the slowest operator during both of England's first two games by a considerable margin - improved significantly on Sunday and is, together with T Mobile, providing the fastest service.

Rather like the England team itself, however, one of the five operators continues to labour, delivering its goal notification more than 10 minutes after Beckham had scored (ironically around the time he was seen being violently sick on the field).

The tests are the fourth in a series being conducted by Argogroup, the mobile data services testing company, during every England game at the World Cup. The tests took place between 4.00pm and 6.00pm on Sunday 25 June, using a variety of phones from different manufacturers.

Consumers want more

Despite the improved performance, the public seems to want more, and not just from the England team. Argogroup also conducted a poll last Friday among 50 randomly selected mobile phone users and asked what an acceptable time for delivery of an SMS was for something like a World Cup goal. More than 60 per cent said that 30 seconds would be acceptable.

The group was also asked about MMS. 60 per cent did not know what an MMS was. Of the remaining 40 per cent, three quarters understood what an MMS was but had never tried an MMS service. The remaining 25 per cent had tried to use an MMS service from an operator but had not been satisfied with it. T Mobile is the only one of the five UK operators to offer an MMS of goals scored. Sunday, this took almost 12 minutes to arrive.

Video performance

Two operators - 3UK and T Mobile offer a video clips service. One again, 3, was fastest, delivering its shorter clip within six minutes. T Mobile's effort required closer to 13 minutes.

"What our tests have shown is that operators are beginning to get to grips with providing services like these to a mass audience," said David Frodsham, Argogroup's CEO. "But they are still having teething troubles that significantly affect the user experience and their revenues."


Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen


HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z


Valid HTML 4.1!

RSS © 1999-2019 Traques LLC
All times recorded in UTC