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LG extends chocolate family of handsets
Posted: 06-Jul-2006 [Source: LG]

[New LG Chocolate phones to be released in the UK later this year. New versions include white and pink and a 'premium' Chocolate phone.]

London -- LG Electronics, a worldwide technology leader in mobile communications, has announced the upcoming international availability of new versions of its phenomenally successful Chocolate handset.

Slated for release in the UK across Q3 and Q4 of 2006, the latest versions of the million-selling phone include white and pink handsets and new 'premium' Chocolate phones with unique design variations and enhanced technical specifications which will be available before the end of the year.

"As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries," explains Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics.

Following the successful international launch of the Chocolate phone -- which sold more than one million units globally in just eight weeks since early May -- is no mean feat, but the latest handsets take Chocolate to new audiences, for whom stunning design and desirability combined with great technology are lifestyle expressions.

The new handsets are already enjoying significant sales success in South Korea and, following in-depth research among 18 and 35 year olds in UK, France and Germany, the decision has been taken to introduce the phones to select international markets.

"The regional availability of different Chocolate handsets reinforces LG's strategy of launching product that is targeted at specific markets," adds Jae Bae. "While Chocolate has gone on to be an international best-seller, the decision to launch across continents was only taken after intensive focus-group research to ensure local markets would be receptive. We've take the same approach with the new handsets."

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