Nearly 5% of employees in US companies report that they have already adopted 3G services and an additional 15% to 20% would be likely to do so reports In-Stat. In addition, a recent survey of over 1,000 business users conducted by the high-tech market research firm revealed that mid-sized companies -- those with 100 to 1000 employees --- have the greatest penetration of wireless among their workforces and spend the most on mobile communication.
"Overall, business users continue to prove themselves to be lucrative customers for mobile carriers, with reported monthly spending of nearly $90 per user, which is approximately double that of the Average Revenue Per User (ARPU) reported by carriers," says David Chamberlain, In-Stat analyst.
Spending by mid-sized companies on mobile data services -- both cellular and Wi-Fi -- is at least 15% higher than companies of other sizes.
Recent research by In-Stat found the following:
- Nearly 30% of employees surveyed indicated they would like to use a mobile email device. Current usage is under 15% among respondents.
- Among Wi-Fi users who pay for access, mean monthly spending for all business sizes is roughly $40 per month.
- About 10% of respondents who have monthly subscriptions to Wi-Fi also use pay-per-usage hotspots, causing unforeseen telecommunication expenses for their companies.
- Many businesses and employees place a high premium on Internet access, with a large number spending as much or more for Wi-Fi as they spend on monthly cellular bills.
The research, "Business Demand for Wireless Voice and Data Services in the US" (#IN0602899MBM), covers the results of In-Stat's April 2006 Business Mobility Survey. Respondents are categorized by company size -- Small Office/Home Office (SOHO), Small, Mid-sized and Large. This research includes data on adoption and spending rates on Wi-Fi Internet access, types of mobile computing devices used, and interest in using such devices by non-users. Another recent report provides additional information about mobile data usage among US business users. In-Sights: Business Interest in 3G Adoption and Pricing (#IN0602899MBM) examines whether Wi-Fi threatens the business case for 3G and recommends optimum pricing for 3G services by carriers. Both these reports are part of In-Stat's Mobile Business Service, which delivers a comprehensive view of the US business market for mobile wireless services through timely and actionable analysis of strategic trends, technology developments, regulatory issues, end-user preferences, and corporate purchasing patterns. It analyzes the US market for wireless data and productivity services on an overall basis and within industry verticals. Coverage includes messaging, mobile e-mail, remote access and data connectivity, PIM, WLAN, location-based services, and wireless telemetry. It also provides dynamic data files provide economic analysis of spending on voice and data services by vertical market and size of business.