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What Women want in their mobile phone
Posted: 20-Jul-2006 [Source: Sprint]

[What style of mobile phone do women prefer? The flip phone says new survey from Sprint.]

Overland Park, Kan. -- Women today are a diverse group, but they have at least one thing in common: they rely on their wireless phones more than ever. Sprint announced today the results of "Women in a Wireless World," a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone.

The survey findings show that when compared to men, women are more likely to want their phone within reach 24 hours a day (37 percent to 30 percent). Communicating with family beyond just making phone calls is certainly one reason: seventy percent of woman indicate they text message with family members, and 61 percent indicate they take pictures of their family with a camera phone.

Women are also more interested in ring tones than men (54 percent compared to 42 percent) and are more likely to use ring tones to personalize their phone (81 percent compared to 75 percent). More than two-thirds of women say they choose to personalize items because it's fun, and 45 percent do so to differentiate their items from others. The wireless phone is the number two item women want to personalize (56 percent), coming in just after computer screen (68 percent) and beating out hairstyle (32 percent). The style of mobile phone overwhelming preferred by women? The flip phone, garnering 72 percent of responses.

"Women have unique needs and preferences when it comes to the features and look of their wireless phones and accessories," said Muller. "Sprint is committed to offering a variety of wireless services, phone styles and colors and is the only wireless carrier to offer fashion cases from two of the leading handbag designers, Dooney & Bourke and Nicole Miller. Sprint is helping women in our wireless world realize the promise of mobility in their daily lives."

About the Study

The Women in a Wireless World findings are a compilation of female-centric data points from the Sprint U.S. Consumer Wireless Usage Study and the 2005 Sprint Personalization Pulse Study. Each survey featured national samples of 356 and 300 female wireless phone users, respectively.

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