SmartVideo Technologies, Inc. and online news leader MSNBC.com announced today the completion of a successful beta test for MSNBC.com's new ad-supported mobile news service. Phase two rollout is slated for November 2006. MSNBC.com will offer users a value added mobile news service that not only gives consumers access to a variety of top headlines and news videos from NBC News programs on their data enabled wireless devices, but also allows MSNBC.com to generate revenues through the platform's ad insertion model.
The new mobile news service is offered free of charge to MSNBC.com users through the Company's partnership with mobile technology leader, SmartVideo. A pioneer in the ad-supported mobile environment, SmartVideo provides MSNBC.com with a complete backend solution for the delivery of video to the mobile platform which includes ad insertion, Dynamic Ad Serving, and the insertion of Pre and Post Roll into the MSNBC.com provided content.
Analyst firm, The Shosteck Group's latest market research study indicates that mobile advertising has the potential to generate in excess of $1 billion in annual revenues by 2010 for ad spend.(1)
"MSNBC.com is increasingly looking at ways to offer its high quality video content to mobile users for free using an ad-supported model," said Kyoo Kim, vice president of sales for MSNBC.com. "As we did with online video streaming, we are excited to pave the way for ad-supported mobile video advertising as we have seen much interest from our conversations with marketers across the country. And we're very excited to be working with SmartVideo, a leader in the mobile video content and advertising space."
"We are truly grateful to MSNBC.com for placing their confidence in our technology and our team, and we could not think of a better partner to enter this revolutionary and dynamic new market space," said SmartVideo's President, David Ross. "What SmartVideo and MSNBC.com have accomplished to date is sure to become the industry standard for how media and content companies will need to turn to a partner like SmartVideo in order to capitalize on the booming mobile video space."
To access the service, starting in November 2006 consumers can visit http://gomobile.MSNBC.com and follow the download instructions. The service requires that consumers have a data plan with their mobile carrier and an Internet enabled device. A list of currently supported devices can be found at www.smartvideo.com.
(1) Two Sides to Every Story: Is Mobile Advertising Good for Mobile? A new study published by The Shosteck Group, June 27, 2006.