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Amp'd Mobile launches in Canada using Telus' EV-DO network
Posted: 05-Aug-2006 [Source: Amp'd Mobile]

[Amp'd Mobile to bring its wireless service to Canada using TELUS' EV-DO network.]

Vancouver, British Columbia & Toronto -- TELUS Corporation ("TELUS") and Amp'd Mobile, Inc. ("Amp'd Mobile") today announced an exclusive relationship for the sale and distribution of Amp'd branded services in Canada. As a result, Amp'd Mobile's highly interactive and customized mobile entertainment, information and messaging services will be offered in Canada operating on TELUS' Wireless High Speed network in early 2007. Today's announcement underscores TELUS' and Amp'd Mobile's shared commitment to fulfilling the growing demand for next generation mobile services and signifies Amp'd Mobile's first international expansion.

Capitalizing on TELUS' advanced Wireless High Speed (EVDO) service, the Amp'd Mobile partnership breaks new technological ground, making it possible for Canadian subscribers to easily access personalized wireless content on their mobile handsets. Through Amp'd Mobile's proprietary Amp'd Live environment, users will have access to music, 3D mobile gaming, live sports and concert video streaming, mobile communities, unique personalization features, as well as traditional mobile phone functionality.

Under the terms of the Licensing and Services Agreement, Amp'd Mobile will be responsible for bringing the freshest, hottest and most exclusive entertainment to Canadian subscribers as well as providing optimized handsets capable of fast download speeds. TELUS will manage sales and distribution, billing, client care, network operations and pricing - ensuring that Canadians continue to receive the exceptional consumer experience they've come to expect from TELUS. TELUS shall have the exclusive right to use the Amp'd trademarks, premium data services, handsets and content delivery platforms in Canada.

"TELUS is unleashing the power of Wireless High Speed - the fastest wireless service in Canada - to deliver an exciting experience to Canadians who want to do more with their mobile devices," said Darren Entwistle, TELUS President and CEO. "Our agreement with Amp'd Mobile will give Canadians exclusive access to the latest music, games, sports and entertainment."

"This partnership represents the best possible combination for setting a new standard for mobile entertainment in Canada," said Peter Adderton, Founder and President, Amp'd Mobile, Inc. "Leveraging TELUS' network, distribution and impressive client care record, Amp'd Mobile can seamlessly deliver the most original and personalized mobile media content from over 200 partners to this network. Amp'd Mobile is here to answer Canada's mobile call for something entirely new."

TELUS Ventures, the strategic venture investment division of TELUS, also announced that it has made a U.S. $7.5 million equity investment in Amp'd Mobile, Inc., headquartered in Los Angeles, Calif.


TELUS (TSX:T - News; TSX:T.A - News; NYSE:TU - News) is a leading national telecommunications company in Canada, with $8.2 billion of annual revenue and 10.3 million customer connections including 4.6 million wireless subscribers, 4.7 million wireline network access lines and 1.0 million Internet subscribers. The company's strategic intent is to unleash the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the move. TELUS provides customers with a wide range of wireline and wireless communications products and services including data, Internet protocol (IP), voice, entertainment and video services. For more information about TELUS, please visit


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