|AirG mobile social network hits 10 million users|
Posted: 28-Aug-2006 [Source: AirG]
[AirG reports 10 million unique users making it the fastest growing mobile social network in the world.]
Vancouver, British Columbia -- AirG, the global leader in powering mobile communities and wireless social networking, announced today that as of May 1, 2006, its mobile community reached a new milestone by surpassing more than 10 million unique users, making it the fastest growing mobile social network in the world. The rapid growth of AirG's community is evidence that wireless social networking is becoming a mass market phenomenon and will soon rival the popularity of social networking on the Internet.
AirG has been successfully powering social networking on mobile phones since 2000, and has built a mobile community that is interconnected to more than 85 mobile operators globally, including Sprint Nextel, Cingular, Boost Mobile, Orange and Virgin Mobile. Many of AirG's millions of unique users are in the coveted 18-25 demographic and spend an average of 59 minutes per day in the community. Based on these numbers, it is no surprise that mobile operators, media companies, consumer brands and advertisers alike are taking notice.
"AirG's social network is the only mobile application in the market today where users are captive in a live and interactive environment on their phones for an average of an hour each day," commented Frederick Ghahramani, co-founder of AirG. "This provides a tremendous opportunity for mobile operators, brand holders and advertisers to engage customers and communicate with them directly."
To demonstrate the power of mobile communities to reach consumers directly, AirG recently conducted a survey in its community where over 30,000 users responded in just 90 minutes and provided valuable insights into their spending habits and behaviors. The survey found that the majority of users would rather chat on their phone than watch TV, do not own a PC, spend more than $80 each month on their mobile phone, and spend more than $100 each month on clothes and entertainment. In fact, the response rate to advertising in AirG's mobile community is on average more than ten times as effective as online.
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