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Companies offer lower-cost solution for international cell calls
Posted: 30-Aug-2006 [Source: Telestial]

[Travelocity customers can now purchase Telestial mobile phone packages that include an unlocked GSM world phone, pre-paid SIM cards, plus free incoming calls from around the world.]

San Diego -- Telestial, a leading provider of low cost mobile phone solutions for the international traveler, announces an agreement with Travelocity that will offer overseas bound Travelocity customers the lowest rates and options for avoiding excessive fees typically associated with international cell phone calls. In conjunction with a purchase of international airfare, airfare/accommodation or car rental on Travelocity, Telestial will be offering Travelocity customers a savings of 70% off already low Telestial package rates. Telestial charges far less than cell phone rental companies and also less than what U.S. carriers charge for international roaming, giving customers access to the local call rates at destinations that Telestial covers around the world.

In an integrated campaign of advertising, e-marketing and promotion, Travelocity customers will be offered exclusive savings on Telestial products and services including the purchase of unlocked GSM world phones and a variety of pre-paid SIM cards (no contracts necessary) with free incoming calls around the world. The campaign features traditional banner advertising, inclusion in international customer email confirmations and post purchase communications direct from Travelocity. When prospective customers click on the Telestial link, they are directed to a co-branded proprietary web page for Telestial products and services. The platform extends beyond the Travelocity website to all email itineraries generated by parent company Sabre Holding's Virtually There website.

According to Ross Mantione, vice president partner marketing at Travelocity, "Travelers are tired of overpaying for cell phone calls while abroad and the extreme roaming costs charged by U.S.-based global phones and plans. Aligning our services with Telestial allows us to offer the most convenient and economical solutions to our customers and is an ideal complement to Travelocity's product mix for the international travel market."

Telestial founder and CEO, Ken Grunski commented, "Travelocity is known for its great prices and exceptional customer service, so it is a natural fit for Telestial to associate its brand with the online travel leader." He added, "Through multiple customer touch points, this campaign allows us to effectively reach a receptive and targeted internationally bound audience."

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