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Sprint Movies 'pay-per-view' movie service launches
Posted: 06-Sep-2006 [Source: Sprint]

[Sprint Movies "pay-per-view" service charges between $3.99 and $5.99 per movie. The service is available on select Sprint multimedia handsets for viewing anywhere on Sprint's Power Vision network or nationwide Vision network.]

Overland Park, Kan. -- Sprint launches Sprint Movies, the first "pay-per-view" service for mobile phones in the U.S. that streams full-length movies, including recent box-office hits and timeless favorites from Buena Vista VOD, Lionsgate, Sony Pictures Home Entertainment and Universal Pictures. Sprint Movies offers a growing list of more than 45 titles, including "National Treasure," "Spider-Man 2" and "Scarface." Sprint Movies is powered by mSpot, which is responsible for video production and ongoing operations of the service.

Sprint Movies features many of the same conveniences as a DVD player. A movie can be seen in its entirety all at once, or it can be divided into chapters and watched over time. Customers can play, pause and skip forward or backward to different chapters. They can also resume a movie at the exact point where it was last shut down.

"Sprint Movies allows our customers to be entertained on the one device that they always carry with them and during times when watching a movie at a theater or on a home entertainment system isn't possible," said Alana Muller, director, entertainment product marketing, Sprint. "For example, customers can take their mind off a busy day during a lunch break, breeze through a few minutes while waiting in the parking lot for a child's soccer practice to end, or make a two-hour delay at the airport much more bearable. And with child-friendly titles such as 'Herbie: Fully Loaded' and 'Babe,' Sprint Movies are also great to keep the kids busy in the backseat."

In December 2005, Sprint became the first carrier in the U.S. to offer any type of full-length movies on mobile phones with mSpot Movies. This service will continue to be available as another option to Sprint customers. Compared to Sprint Movies, which are pay-per-view by each title, mSpot Movies allow customers to watch a unique selection of unlimited movies, TV shows and concerts for a monthly subscription fee of $6.95.

"Since mSpot Movies launched, subscriber growth has averaged more than 30 percent month over month, which indicates a strong interest from customers for this type of capability. We look forward to mobile-movie watching becoming even more popular with our additional offering now of Sprint Movies," said Muller.

Sprint Movies cost between $3.99 and $5.99 each. Customers can view the movie for unlimited times within a set period, which varies between 24 hours and one week depending on the title. In addition, 24-hour titles include the option of purchasing up to two 24-hour viewing extensions at the rate of $.99.

Sprint Movies is available on select Sprint multimedia handsets and can be watched anywhere while on Sprint's Power Vision network or nationwide Vision network. All titles from Sprint Movies are edited, when necessary, to meet TV-14 standards. New titles will continually be added to the Sprint Movies lineup. The initial titles are:

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