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Ringtone Society rebelling against corny ringtones
Posted: 06-Oct-2006 [Source: The Ringtone Society]

[Ringtone Society works to raise the artistic level of ringtones by promoting The Art of Ringtonism and freeing the world from corny commercial ringtones.]

Tilburg, Netherlands -- Do you know them? The boring Nokia tune, the cheesy new-age tunes and the irritating Crazy Frog? The world is flooded with the sound of ringtones. Some of them are nice, most of them are annoying. And there is not a single original one. The Ringtone Society is rebelling against this lack of artistic value. The fact is, it can be different. It is time for The Art of Ringtonism!

The Ringtone Society wants to free the world from corny commercial ringtones. That is why it is asking artists and composers to compose their own, unique ringtones. Producer Theo Andriessen: "The Ringtone Society intends to transform public space in the same way that graffiti-culture made travelling in public transport fun again. What started out as an underground movement was soon picked up by the traditional art circuit. The Ringtone Society places audio-tags in the public environment, and puts avant-garde culture in the place where it belongs: not in a concert hall or in an art gallery alone, but back in the public domain."

This initiative is originated in the Netherlands, where it is a great success. Andriessen: "Lots of people are irritated by the low level of the ringtones they are hearing around them every day. The ringtone is a serious medium. The artistic level should be raised. And we are contributing to that!" This is proven by where by now dozens of specially composed ringtones by Dutch and international artists can be downloaded.

After its introduction in the Netherlands the Ringtone Society is going international. First in Australia, where the society is programmed for the Melbourne International Arts Festival from October 12th to 28th but by now the organization is also active in Belgium, Germany, United Kingdom, United States, France, Italy, Spain and Finland.

And this is only the beginning. Andriessen: "It is time for adventurous musicians and composers throughout the world to start using this medium. It is an artistic challenge that they cannot ignore. We offer them an independent and interactive platform, they have to interpret The Art of Ringtonism!"


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