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Thin is not enough
Posted: 11-Oct-2006 [Source: Strategy Analytics]

[Strategy Analytics finds mobile phone buyers are looking for more than an ultra-thin form factor.]

Boston -- Strategy Analytics, the global research and consulting company, recently released, "Slim is No Longer Enough: Critical Success Factors in Mobile Phone Development," which concludes that promoting a device on the basis of an ultra-thin form factor is no longer enough to stand out from the crowd.

At the end of 2006, virtually all manufacturers offer thin devices. According to Strategy Analytics however, thin, in and of itself, is no longer a basis for differentiation.

"While 'thin' is certainly a hot design trend, Strategy Analytics research with wireless device buyers suggests that the appeal of a thin device is less than universal," according to Paul Brown, Wireless Analyst at Strategy Analytics. "More people are likely to consider buying a clamshell device then an ultra-thin clamshell for their next cell phone purchase."

Kevin Nolan, Director of the Advanced Wireless Laboratory (AWL) added, "Style, Physical Dimension, Perceived Build Quality, Usability, Display and Applications are just some of what buyers consider, in conjunction with brand and price."

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