Topics Mobile Tech News Sunday, December 16


Contact us

Site search:
complete archives list

Site Sponsors:

Don't forget AT&T and Verizon promo codes at to save money.

Thin is not enough
Posted: 11-Oct-2006 [Source: Strategy Analytics]

[Strategy Analytics finds mobile phone buyers are looking for more than an ultra-thin form factor.]

Boston -- Strategy Analytics, the global research and consulting company, recently released, "Slim is No Longer Enough: Critical Success Factors in Mobile Phone Development," which concludes that promoting a device on the basis of an ultra-thin form factor is no longer enough to stand out from the crowd.

At the end of 2006, virtually all manufacturers offer thin devices. According to Strategy Analytics however, thin, in and of itself, is no longer a basis for differentiation.

"While 'thin' is certainly a hot design trend, Strategy Analytics research with wireless device buyers suggests that the appeal of a thin device is less than universal," according to Paul Brown, Wireless Analyst at Strategy Analytics. "More people are likely to consider buying a clamshell device then an ultra-thin clamshell for their next cell phone purchase."

Kevin Nolan, Director of the Advanced Wireless Laboratory (AWL) added, "Style, Physical Dimension, Perceived Build Quality, Usability, Display and Applications are just some of what buyers consider, in conjunction with brand and price."


Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen


HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z


Valid HTML 4.1!

RSS © 1999-2018 Traques LLC
All times recorded in UTC