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Customers Help Fight HIV/AIDS in Africa by Reserving RED MOTORAZR
Posted: 13-Oct-2006 [Source: Sprint]

[Sprint to offer the RED MOTORAZR, first in a series of products in the U.S. to benefit The Global Fund's fight against AIDS in Africa.]

Overland Park & Libertyville -- Motorola and Sprint today announced the upcoming nationwide availability of the RED MOTORAZR V3m, a new wireless phone designed exclusively to support (RED), an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund. The Global Fund is an innovative public-private partnership created to finance a dramatic turnaround in the fight against AIDS in Africa with an emphasis on women and children.

As the exclusive worldwide wireless partner for (RED), Motorola is developing unique products and partnering with leading wireless operators to enable consumers to help fight HIV/AIDS in Africa. The RED MOTORAZR is the first in a series of products in the U.S. to benefit The Global Fund. Both Motorola and Sprint will contribute directly to the fund with each RED MOTORAZR sold at Sprint.

"Motorola is honored to be associated with (RED), The Global Fund and now Sprint in the drive to help those in Africa affected by HIV/AIDS," said Ron Garriques, president of Motorola Mobile Devices. "Together, we are literally placing in people's hands the opportunity to get involved in a meaningful way."

"We are delighted to offer our customers RED MOTORAZR as a way to make a difference in this very important effort," said Mark Schweitzer, chief marketing officer for Sprint. "With the exclusive content available from Sprint, including live television, NFL Mobile and Sprint Music Store, purchasing the RED MOTORAZR is an easy way to help in the fight against HIV/AIDS."

On Sprint's Power Vision(SM) network, RED MOTORAZR will join MOTOKRZR(TM), MOTORAZR(TM) and MOTOSLVR(TM) as the only versions of these iconic handsets to offer access to:*

* Sprint TV(SM) with more than 50 channels of live television and on-demand video and audio.

* Sprint Movies, the first "pay-per-view" service for mobile phones in the U.S. that streams full-length movies, including recent box-office hits and timeless favorites.

* NFL Mobile, a Sprint-exclusive wireless application that brings fans access to same-day video highlights, customizable real-time statistics, scores, injury reports and other information.

* Sprint Music Store(SM), which allows users to browse and wirelessly download full-length songs directly to their phone.

* Sprint Power View, the industry's first made-for-mobile sports and entertainment video programming network.

The MOTORAZR V3m is one of Motorola's thinnest multimedia phones for the CDMA network and features a refined metal housing and sculptured clamshell shape. The bold red hue of the RED MOTORAZR makes a striking statement complimenting its ultra-thin, attractive design.

RED MOTORAZR handset includes five unique preloaded screen savers. Additional advanced features include a 1.3 megapixel digital camera with 4x digital zoom and video capture, playback and streaming; GPS-enabled, Bluetooth wireless technology**; speakerphone; and a MicroSD memory card slot.

The RED MOTORAZR as well as MOTOKRZR, MOTORAZR and MOTOSLVR are expected to be available from Sprint in early November. Customers can register at www.Sprint.com/RED to be contacted about purchasing RED MOTORAZR as soon as it becomes available. Packaged with a stylish red headset, the phone will cost $304.99, or $64.99 with a two-year agreement and a mail-in rebate. For additional information on the RED MOTORAZR V3m, please visit http://www.hellomoto.com.

Motorola's support for (RED) includes the launch of Studio RED (www.motorola.com/red), a series of physical and virtual destinations and initiatives created to enhance consumers' mobile experience with (PRODUCT) RED. Studio RED, a place "Where Desire Meets Virtue," keeps consumers up-to-date on Motorola activities with (RED), purchase benefits and rewards. It also offers exclusive content, including limited-edition wallpaper, ringtones and video casts.

*Network dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.

**This device supports Bluetooth handset and handsfree profile. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact their respective manufacturer.

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