When djuice rebrands, not only will we look different, we will be different. djuice wants to be the market's best mobile subscription for young people and we are therefore introducing significant price reductions while also adjusting our product portfolio. We are reducing the price of a number of djuice subscription plans and launching a cheaper pre-paid option," says Truels Brodtkorb, Leader of djuice.
djuice was the first in Norway to launch a complete music service for mobile phones. Now djuice wants even more people to enjoy listening to music on their mobile phones. Today, djuice has 650,000 songs in its music store and in November djuice will be giving away that exact number of songs to its customers.
Telenor's djuice, which offers mobile subscriptions aimed at young people, has become an international brand that has been launched in Ukraine, Pakistan, Bangladesh, Hungary and Norway. All together there are approximately 10 million people in the international djuice club.
"With 10 million customers, djuice is now the world's second largest mobile offering for young people, and thereby one of the largest Norwegian brands in the world, measured in numbers of customers," says Hans Christian Fleischer, Director of djuice International.
At the same time, djuice has adopted a new design, the most important change being the introduction of a new logo. The design profile has been developed in cooperation with Wolff Olins, which was also involved in the rebranding of Telenor.
"Our new image is playful, colourful and flexible, and the diversity reflects the many different aspects of djuice and the diversity of our customers' interests. The logo can be viewed as an electric field, a magnetic core that attracts what's good out there. This is how we envisage djuice, as the centre, from where good things emerge, the only place young people need to visit to get the latest and best mobile phone experience," says Truels Brodtkorb.
Facts about the current djuice changes
djuice music: In April 2006, djuice launched music for mobile phones. Until now, each song has cost NOK 5. djuice currently has 650,000 songs in its store and during November djuice will give away the same number of songs that the library holds. With the combination of downloads to mobile phones and PCs, djuice offers a music service that has been very well received by music lovers. To use the service you must own a mobile phone with 3G or EDGE that has a music player - and you must be a djuice customer.
djuice control: Pay NOK 200 per month and make calls for the entire amount. From 1 November djuice will reduce calling costs from NOK 1.99 to NOK 1.49 per minute. This will then be the best value control subscription on the market.
In addition all djuice control customers will be able to send free SMS from 1 November until the end of the year as well as being able to ring other djuice control customers free of charge in the same period.
djuice allstar: Order on the Internet - get low prices. djuice is reducing calling costs to NOK 0.69 per minute, irrespective of when and where you make calls. SMS only NOK 0.39. Still 50 SMS included each month.
djuice nonstop: For heavy users everything now lasts even longer. djuice is reducing calling costs from NOK 1.39/1.99 per minute to NOK 0.89 per minute, irrespective of where or when you make calls. djuice nonstop still has free SMS and MMS included in the monthly subscription price.
djuice cash: djuice launches a cheaper pre-paid subscription. Low calling costs: only NOK 0.99 per minute to mobile phones in Telenor's network, NOK 1.49 per minute to other mobile networks and fixed telephones. New customers will receive a welcome pack with three free songs and free WAP and MMS in the first month.
djuice Happy Friday: All djuice magnum, djuice nonstop, djuice allstar and djuice control customers can call mobile to mobile for free between 18:00 and 24:00 every Friday. The offer begins on Friday 3 November and applies to the end of 2006. Applies to calls in Norway to recipients with Norwegian mobile subscriptions.
General: All price reductions apply to calls in Norway.