Rogers announced the launch of High Speed Downlink Packet Access (HSDPA) - its next generation voice and data network - in the Golden Horseshoe. The debut of HSDPA makes Rogers the fastest wireless carrier in Canada. It also places the company among the first operators in the world to deploy this latest evolution of GSM. GSM is the dominant global standard for mobile wireless communications with over two billion users worldwide.
HSDPA is a 3.5G protocol for mobile data transmission that significantly improves data transfer rates, enabling network users to download data at speeds faster than competitive alternatives. Customers within the HSDPA network coverage area will finally be able to experience wireless Internet access at broadband speeds.
Access to the Rogers' HSDPA service is through the Sierra Wireless AirCard(R) 860. This AirCard easily plugs into laptop computers, providing users with reliable and secure wireless access, and is also compatible with EDGE/GPRS/GSM networks, so users have access to information anytime, anywhere.
"For mobile workers, HSDPA is the great equalizer," said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "Whether you're in the office or on the road will no longer dictate how fast you can access your data. From now on, wireless subscribers can enjoy high-speed mobile Internet and multimedia downloads at speeds previously possible only on a wired connection."
The HSDPA network will be rolled out to the top Canadian markets throughout 2007 and will include the introduction of HSDPA-enabled phones and new applications as well as much improved customer experiences on current leading applications by Rogers Wireless.
Rogers Connection Manager
To help customers seamlessly manage notebook PC data connectivity, Rogers has launched the Rogers Intelligent Connection Manager. This free new software application allows customers to manage their network data connection options - including HSDPA, EDGE, company LANs, designated Wi-Fi hotspots, or cable/DSL - and easily switch back and forth between available services. This helps customers optimize their wireless connection experience.
HSDPA service is now available throughout the Golden Horseshoe region from Oshawa to Niagara Falls, including the Greater Toronto Area, (Brampton, Burloak, Etobicoke, Hamilton, Mississauga, North York, Oshawa, Scarborough, Richmond Hill, Pickering, Newmarket, Markham, St. Catharines, Oakville, Burlington, Toronto, Niagara Falls).
The Sierra Wireless AirCard 860 on sale at all Rogers Wireless locations or through www.rogers.com. The Sierra Wireless AirCard 860 will also be available to Fido customers starting November 24, 2006 on-line at www.Fido.ca. Pricing: The Sierra Wireless AirCard 860 is available from Rogers at a special introductory price of $49.99 with a three year term or $349.99 with a one or two year term. Existing data price plans apply.
For a limited time, Rogers is offering unlimited email and browsing for three months on data plans of $60 per month or more.