Cingular Wireless and Palm, Inc. today introduced the new Palm Treo 680 smart device, whose brand-new look, broad range of features and economical price will appeal to both consumers and business customers just in time for the holidays. The Treo 680 quad-band world phone on the Palm OS platform which is available beginning Friday, Nov. 24, for as low as $199.99 (1) boasts Palm's hallmark ease of use to keep any user productive, all with a slim and compact feel.
Cingular business and consumer customers will be able to better balance their personal and business lives, as the all-in-one Treo 680 seamlessly combines a compact, full-featured mobile phone with so much more, all at a competitive price. Users can do even more with their phone, from accessing email and editing documents at the airport to organizing photos and music while waiting for a friend at the coffee shop.
Market research firm In-Stat estimates that 25 percent of all wireless handsets worldwide will be PDAs and smartphones by 2011, which makes the Treo 680 the ideal phone both for feature-phone upgraders and new users.
The Palm Treo 680 is easy to use and affordable because of the multiple innovations it encompasses:
-A new internal antenna enables a sleeker design;
-An improved phone application on the Treo 680 smart device allows users to dial faster;
-The ability to ignore calls with a quick text message lets users tell a caller "I'm in a meeting" or "Can't talk now";
-The large, bright color screen is perfect for viewing email, documents or spreadsheets via DataViz Documents To Go, and even photos and movies;
-The highly regarded built-in QWERTY keyboard has improved buttons, making it even easier to type emails or SMS messages;
-The messaging application displays text-messaging conversations as "threaded chats," similar to IM, so users can see their entire conversation with a particular person; and
-The Treo 680 smart device also can be used as an MP3 player and has an integrated digital camera, camcorder and video player, with simpler organization for photos and photo slideshows.
The Palm Treo 680 operates on Cingular's nationwide (2) EDGE network(3), the largest national high-speed wireless data network in the United States with availability in more than 13,000 cities and towns, and along some 40,000 miles of major highways. Treo 680 users also can take their device with them abroad to make calls on six continents and over 190 countries, with wireless data roaming in more than 115 countries(4).
EDGE's widespread coverage makes the Treo 680 an ideal platform for business customers and consumers who want an easy-to-use way to check their email, send SMS, browse the Web and more.
Business Customer-focused Solution
While Palm's ease of use and affordability are beneficial for new or upgrading consumers, business users also can take advantage of the Treo 680 smart device, because of the following:
-Flexibility: The all-in-one Treo 680 smart device is ideal for deployment across any business, small or large, and offers the security and flexibility needed by IT departments for easy integration;
-High return on investment: Because of its attractive price and ease of use, the Treo 680 brings increased mobile productivity to help businesses realize a quick return on investment, all in a budget-friendly smart device;
-Staying productive: Phone, web, add-on business applications and more help customers stay in touch and on top of their work; and
-Staying connected: Customers can access such Cingular-enabled wireless email solutions as Cingular Xpress Mail, Microsoft Exchange Active Sync(5), and Good Mobile Messaging from Good Technology, as well as POP3 and IMAP accounts.
Pricing and Availability
The Treo 680 is available beginning Friday, Nov. 24, for as low as $199.99 to consumers and businesses nationwide at Cingular Wireless retail stores, www.cingular.com, select national retailers, through Cingular's B2B sales organization and at http://www.palm.com/treo680. A variety of monthly data plans are available, including an unlimited Cingular PDA Connect plan for $44.99 per month.
For a limited time, the Treo 680 will come with a music bundle from Yahoo!, which includes a 30-day free trial to its Yahoo! Music Unlimited To Go service and Yahoo! Music For Mobile. Users have the ability to access the Yahoo! Music Unlimited music library from the phone and to send tracks remotely to a PC. (6)
The Palm Treo 680 from Cingular Wireless also supports a wide variety of third-party, Cingular Wireless certified applications, such as the TeleNav GPS Navigator solution. With TeleNav GPS Navigator, Treo 680 users now can get turn-by-turn voice and on-screen GPS directions directly on their device for use when driving or walking.(7)
(1) With two-year voice and data contract from Cingular Wireless.
(2) Not available in all areas.
(3) The Treo 680 is designed to be compatible with networks implementing GSM/GPRS/EDGE standards, but networks may not be available in all countries or within countries in which it is deployed.
(4) Access available within network coverage areas only. Availability and coverage depends upon carrier and the geographic scope of international roaming agreements.
(5) Requires Microsoft Exchange Server 2003 and access enabled by IT administrator
(6) Offer available only through Treo 680 purchases made on Palm's website or in Palm retail stores.
(7) Requires separately purchased Bluetooth GPS receiver and subscription to TeleNav GPS Navigator service