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Alcatel-Lucent Announces New Visual Identity
Posted: 01-Dec-2006 [Source: Alcatel]

[Alcatel-Lucent unveils new logo following merger completion.]

Paris -- Alcatel-Lucent today unveiled the new brand mark that will represent the world's largest communications supplier. The new brand mark visually signifies the two organizations flowing into each other, demonstrates an embrace of the respective cultures and symbolizes the company's vision of enriching people's lives by transforming the way the world communicates.

The company's new logo is a stylized version of an infinity symbol that looks as if it were drawn by hand. Embedded within the symbol is an A and an L. It is both fluid and infinite. The signature color of the new logo is purple, a bold color that symbolizes ambition and is also associated with creativity, wisdom and dignity.

"Our new logo represents the endless possibilities for the future and our commitment to being a strong and enduring ally for our customers around the world," said Patricia Russo, Chief Executive Officer of Alcatel-Lucent.

"The combined name of Alcatel-Lucent will enable us to capitalize on the strong brand equity that both companies enjoy," said Serge Tchuruk, Chairman of the Board of Alcatel-Lucent. "In addition, the combined name of Alcatel-Lucent sends a message to our customers that the combined company will provide continuity as well as dynamism," added Serge Tchuruk.

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