[XE Mobile pay-as-you-go wireless service is now offering a free $40 value VIP Club Card with all handsets and provides access to a North American youth-oriented shopping discount program.]

New York -- Since managing financial resources is a fundamental challenge for anyone, especially the student population, XE Mobile, the nation's sexy, new pay-as-you-go wireless service designed to meet the needs and lifestyles of the youth and college age market, is including a free VIP Club Card with all handsets. The XE Club Card, which has a $40 value, provides its members access to the nation's largest youth discount program in North America that includes savings at Target.com, FYE Music Stores, Foot Locker, Urban Outfitters, Greyhound, barnesandnoble.com, DELL and many more leading retailers. Unlike most discount club cards that are only regional and limited to designated areas, the XE Club Card is available across the nation and can be used at more than 21,000 retailer locations nationwide around campuses and national businesses, as well as online merchant providers. XE Mobile members receive up to 50% off from participating partners on a variety of products and services including books and magazines, clothing and footwear, entertainment, software and tech products to travel providers.

"The XE Club card offers our members discounts they can't get anywhere else," said Mark Ghermezian, president and CEO of XE Mobile. "By simply purchasing an XE Mobile cell phone, they become a member of the largest youth discount program in North America and can immediately reap the benefits by saving money at all their usual shopping and entertainment destinations Our retail partners also benefit by increased store traffic from our members using the cards to get discounts off of other products they want to promote."

According to Ghermezian, by offering the XE Club Card free to all members, XE Mobile is able to differentiate itself from the competition. "It's no longer good enough just to have low rates," explains Ghermezian. "We're always looking for ways to be more innovative and by making the product fun and affordable, offering a wide variety of popular handsets and giving free membership to our savings club. It's all part of our commitment to exceed the member's expectations."

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