[Neo phones are slated for a March 2007 launch in the Middle East and will be available in Europe by April.]

UAE & UK -- In recent years, the world of mobile phones has turned a shade of grey. A thin line separating one company's design from the other. Neo, a new mobile phone company, claims to be the brand to add some long awaited flavor back into the mobile phone industry.

Neo is all set to launch a new generation of mobile phones that are fashionable to own and technologically advanced to use. Currently in talks with global distributors and networks, Neo phones are slated for a March 2007 launch in the Middle East and will be available in Europe by April.

Pushing the limits of phone design, Neo will be launching its first mobile phone, the 808i that will be one of the smallest and lightest phones in today's marketplace. Measuring only 65mm x 40mm x 13mm and weighing less than 90g. For those who don't have a ruler handy, let's just say that it is about half the size of your current mobile phone, if not smaller. Despite its small size, the phone will pack in great features like a 1.3 MP camera, Bluetooth, MP3 and MP4 player, WAP capability and a memory slot expandable to 2 GB. Each phone will come with a built in 128mb storage and a free 128mb micro SD card. Neo also plans to launch a new line of phones with Wifi and 3G capabilities in the second quarter of 2007.

Neo is dedicated to launching new and innovative designs into the market. Pallav Patel, President of Neo Products Limited, says, "Over the years, mobile phones have become a necessity, without which our lives would come to a stand still. Always in our hands and in the eyes of the people around us, we all want our phones to be unique. Neo phones have a look that will set them apart from all other phones. We believe that phones need to be more than just a necessity; they have to be an extension of our personalities and be a USEFUL fashion accessory instead. We all want phones with the latest technology. Neo encapsulates that technology within a distinctive shell. We don't intend to be just another mobile phone brand that will be lost amongst the crowd. We are introducing a fresh, innovative and dynamic new brand; whose primary focus is - "Your Style." Being Neo's ethos, "Your Style" is the backbone of all our creations. And it is this approach that will keep our customers wanting to see what's next."

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